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# Cheese Puff-Topped Burgers
Crystal Cove Shake Shack Just Added a New Hot Cheetos Burger for Summer

By Katherine Pendrill | Published 2024-07-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hot-cheetos-burger
References: [fsrmagazine](https://www.fsrmagazine.com/industry-news/orange-countys-crystal-cove-shake-shack-announces-special-summer-menu/) & [instagram](https://www.instagram.com/p/C9TGLTTMmcM/)

![Cheese Puff-Topped Burgers](https://cdn.trendhunterstatic.com/thumbs/540/hot-cheetos-burger.jpeg)

Orange County’s [Crystal Cove Shake Shack](https://www.trendhunter.com/trends/protein-bagels) is celebrating summer with some tasty new snack items, including the Hot Cheetos Burger and Cookie Monster Shake.

Inspired by the local OC Fair, Crystal Cove Shake Shack's summer 2024 menu is chock full of whimsical and creative food mashups. On the savory side of things, the Hot Cheetos Burger and Hot Cheeto Dog both pair the satisfying spice and crunch of Hot Cheetos with a juicy hot dog or a cheese-topped burger patty. On the sweet side of things, there are tons of [new shakes](https://www.trendhunter.com/trends/premium-shake) to choose from, including the bright blue Cookie Monster Shake, the waffle-topped Cinnamon Toast Shake, the Strawberry Pop-Tart topped Strawberry Pop-Tart Shake, and the coffee-infused Coffee Donut Shake. There's even a Hot Cheetos Shake that combines the best of both the savory and sweet menu items.

Image Credit: Crystal Cove Shake Shack

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 57% | Activity: 62% | Freshness: 26%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Savory-sweet Mashups:** The innovative combination of sweet and savory elements, such as the Hot Cheetos Shake, attracts adventurous eaters seeking new taste experiences.
- **Snack-infused Fast Food:** Introducing popular snack elements like Hot Cheetos into traditional fast-food items, as seen with the Hot Cheetos Burger, can redefine the casual dining menu.
- **Whimsical Beverage Creations:** Creative shake options, including the Cookie Monster Shake and Strawberry Pop-Tart Shake, can elevate the beverage menu with playful and nostalgic inspirations.

### Industries Being Reshaped

- **Fast Casual Dining:** Restaurants experimenting with unique food pairings and snack infusions can distinguish their offerings in the competitive fast casual dining market.
- **Snack Foods:** Leveraging popular snack brands like Hot Cheetos in new ways can create co-branding opportunities that attract diverse consumer segments.
- **Beverage Industry:** Introducing innovative and Instagram-worthy drink options can drive customer engagement and foot traffic in beverage-focused establishments.

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