# Dairy-Free Chai Lattes Main Squeeze Juice Co. Has a Festive New Hot Chai Cookie Latte By Katherine Pendrill | Published 2022-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-chai-cookie References: [restaurantnews](https://www.restaurantnews.com/main-squeeze-juice-co-gives-the-gift-of-health-this-winter-120622/) & [mainsqueezejuiceco](https://www.mainsqueezejuiceco.com/menu/hot-coffee-tea/chai-cookie-latte)  The growing Louisiana-based juice and smoothie bar franchise [Main Squeeze Juice Co.](https://www.trendhunter.com/trends/not-so-dirty-soda), has recently unveiled new holiday latte flavors: Hot Chai Cookie and Frozen Mocha Mint. Available from all Main Squeeze Juice Co. locations, the two new holiday lattes are packed with plant-based ingredients and nutritious superfoods. As Main Squeeze's CEO Thomas Nietoplains, "We’re excited to share these amazing flavors with our customers and offer a way to enjoy a festive drink while still being health conscious." The new Hot Chai Cookie latte starts with [Califia Farms'](https://www.trendhunter.com/trends/ready-to-drink-matcha-latte) [dairy-free Cookie Butter Almond Milk Creamer](https://www.trendhunter.com/trends/new-cookie-butter-latte), which is then combined with maple, filtered hot water, coconut butter, and chai spice. The whole thing is also topped with dairy-free whip. On the other hand, the new Frozen Mocha Mint is a cold drink made from almond milk, espresso, maple, almond butter, cacao, peppermint extract, and dairy-free whip topping. Image Credit: Main Squeeze Juice Co. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 12% | Activity: 36% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Lattes:** The trend towards plant-based diets creates an opportunity for more cafes to offer non-dairy options for their customers’ favorite drinks, like plant-based lattes. - **Superfood-infused Beverages:** Integrating superfoods into popular beverages like lattes can help health-conscious consumers meet their nutritional needs while enjoying their favorite drinks. - **Dairy-free Alternatives:** The increasing demand for dairy-free alternatives in the food and beverage industry gives opportunities for innovative companies to create new plant-based and nutritious products such as dairy-free latte creamers. ### Where This Applies - **Juice and Smoothie Bars:** Juice and smoothie bars can take advantage of the trend towards healthier drink options by expanding their beverage menus to include plant-based lattes. - **Dairy-free Food Products:** The popularity of dairy-free items presents opportunities for businesses to develop more innovative plant-based food alternatives such as dairy-free latte creamers. - **Superfood Industry:** Integrating superfoods into popular beverages like lattes presents opportunities for companies in the superfood industry to create more functional beverage products. ## Related on Trend Hunter - [Dairy-Free Chai Almond Lattes](https://www.trendhunter.com/trends/chai-almond-latte.md) - [Chilled Gingerbread Lattes](https://www.trendhunter.com/trends/cold-brew-gingerbread-oat-latte.md) - [Spiced Vanilla Lattes](https://www.trendhunter.com/trends/vanilla-spiced-chai-latte.md) - [Dairy-Free Spiced Teas](https://www.trendhunter.com/trends/house-of-cha.md) - [Festive Sugar Cookie Lattes](https://www.trendhunter.com/trends/vegan-holiday-drink.md) - [Plant-Based Multi-Serve Lattes](https://www.trendhunter.com/trends/multi-serve-lattes.md) - [Vegan Mocha Lattes](https://www.trendhunter.com/trends/nomad-chocolate.md) - [Dairy-Free Layered Lattes](https://www.trendhunter.com/trends/layered-lattes.md) - [Dairy-Free Brown Sugar Lattes](https://www.trendhunter.com/trends/brown-sugar-oat-iced-latte.md)