# Artisanal Porridge Packaging The Hubbards Creamy Porridge Hot Cereals Branding is Rustic By Michael Hemsworth | Published 2016-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-cereals References: [bpando.org](http://bpando.org/2016/06/13/packaging-hubbards-porridge/) & [coatsdesign.co.nz](http://coatsdesign.co.nz/) Helping to enhance the appeal of the hot cereals brand, the Hubbards Creamy Porridge packaging design is focused on being rustic, ingredient-focused and friendly. Designed by the Auckland-case Coats studio, the Hubbards Creamy Porridge packaging focuses on honesty when it comes to detailing ingredients and processes behind the product. Being that the market for [artisanal products](https://www.trendhunter.com/trends/cleveland-kitchen1) is increasing, we're seeing brands play up artisanal aspects in order to convey that although it's prepackaged that it's made with health and quality in mind. The new Hubbards Creamy Porridge [hot cereals packaging](https://www.trendhunter.com/trends/whites-oats) includes such flavors as Pecan Date & Maple, [Blueberry & Apple](https://www.trendhunter.com/trends/quaker-oats-fruit), Coconut Currants & Cinnamon and LSA & Apple. The bold branding effort helps to draw in new customers, while satisfying existing ones with refreshed imagery. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 84% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Increasing Demand for Artisanal Products:** There is a growing market for artisanal products as consumers seek out unique and high-quality offerings. - **Rustic and Ingredient-focused Packaging Design:** Brands are focusing on rustic and ingredient-focused packaging designs to convey authenticity and quality. - **Bold Branding to Attract and Retain Customers:** Brands are using bold branding efforts to attract new customers and keep existing ones engaged. ### Industries Being Reshaped - **Food and Beverage Industry:** The food and beverage industry can capitalize on the increasing demand for artisanal products and create unique offerings. - **Packaging Industry:** The packaging industry can create innovative and rustic designs that highlight the ingredients and processes of artisanal products. - **Marketing and Advertising Industry:** The marketing and advertising industry can assist brands in creating bold branding strategies that attract and retain customers. ## Related on Trend Hunter - [Paper-Made Porridge Packaging](https://www.trendhunter.com/trends/quaker-porridge-pots.md) - [Decadent Health-Conscious Porridges](https://www.trendhunter.com/trends/quaker-heavenly-oats.md) - [Malted Porridge Cereals](https://www.trendhunter.com/trends/malted-porridge.md) - [Nutrition-Focused Cereal Branding](https://www.trendhunter.com/trends/cheerios-range.md) - [High-Protein Dessert-Flavored Porridges](https://www.trendhunter.com/trends/fuel10k-porridge.md) - [Versatile Ready-to-Enjoy Porridges](https://www.trendhunter.com/trends/porridge-pots.md) - [Unsightly Oatmeal Campaigns](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md)