# Spicy Pepper-Flavored Chips KP Snacks Launches the New Popchips 'Hot & Spicy' Flavour By Kanesa D | Published 2023-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-and-spicy References: [talkingretail](https://www.talkingretail.com/products-news/crisps-snacks/kp-snacks-launches-new-popchips-hot-spicy-flavour-01-02-2023/) & [popchips](https://popchips.com/)  KP Snacks has launched a new flavor for its Popchips brand called Popchips ‘Hot & Spicy.’ The new flavor, packaged in a beige bag with the Popchips logo and spicy pepper imagery, transforms the beloved snack using the delicious heat of chili peppers. Popchips ‘Hot & Spicy’ will be available in retailers starting in the middle of February in two sizes: a 23g single format with an RRP of £1 and an 85g sharing format with an RRP of £2.25. The snack is suited for vegetarians and vegans and has fewer than 100 calories per serving. “We are really excited to be expanding the Popchips portfolio with such a punchy flavour, that is set to bridge the gap between mainstream and better for you by appealing to shoppers looking for a light snack with a real flavour kick. With both the spicy flavour profile and healthier snacking segment growing, Popchips Hot & Spicy is well positioned to drive sales for retailers,” said Dayna Riordan from Popchips. Image Credit: Popchips ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 60% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Spicy Flavors in Snacks:** The trend of adding spicy flavors into snacks is growing, which presents an opportunity for companies to innovate with new blends of herbs and spices. - **Plant-based Snacks:** The growing number of vegetarians and vegans worldwide presents an opportunity for snack companies to develop more plant-based options. - **Smaller Single-serving Snacks:** The trend toward healthier snacking creates an opportunity for snack companies to create single-serving, low-calorie snack options. ### Sectors Adopting This - **Snack Food Industry:** Snack food companies have the opportunity to explore innovative new products and flavors, such as spicy and plant-based options. - **Retail Industry:** Retailers can take advantage of the growing trend in spicy and plant-based snacks by stocking new products and creating strategic marketing campaigns. - **Food Packaging Industry:** As small, single-serving snacks continue to grow in popularity, the food packaging industry has the opportunity to create innovative and sustainable packaging options. ## Related on Trend Hunter - [Savory-Sweet Popped Potato Snacks](https://www.trendhunter.com/trends/popchips-sweet-heat.md) - [Spicy Cuisine Snack Chips](https://www.trendhunter.com/trends/pringles-hot.md) - [Extra-Seasoned Spicy Snack Chips](https://www.trendhunter.com/trends/mccoys-hot-n-spicy.md) - [Better-for-You Popcorn Snacks](https://www.trendhunter.com/trends/popchips-popcorn.md) - [Grab-and-Go Spicy Snack Chips](https://www.trendhunter.com/trends/mccoys-hot-n-spicy-snack-chips.md) - [Spicy Consumer-Driven Snacks](https://www.trendhunter.com/trends/extra-flamin-hot-snacks.md) - [Chickpea-Based Crunchy Snacks](https://www.trendhunter.com/trends/chickpea-puff.md) - [Extra-Spicy Crisp Flavors](https://www.trendhunter.com/trends/walkers-extra-flamin-hot.md) - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md)