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# Elevated Espresso Menus
Dunkin' Donuts is Now Offering a Hot Americano Alongside Its Other Drinks

By Katherine Pendrill | Published 2016-12-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hot-americano
References: [chewboom](http://www.chewboom.com/2016/12/27/new-winter-frosted-donut-and-hot-americano-coming-to-dunkin-donuts/) & [dunkindonuts](https://www.dunkindonuts.com/dunkindonuts/en/menu/beverages/hotbeverages.html)

While [Dunkin' Donuts](https://www.trendhunter.com/trends/almond-spice-coffee) has made a name for itself by serving up fluffy donuts and freshly brewed coffee, now the chain is looking to elevate its offerings by adding a Hot Americano to its menu. This means that those looking for something a bit stronger than a coffee can now stop by Dunkin' Donuts to get their caffeine fix.

Set to debut over the next few days, the Hot Americano will be the newest addition to [Dunkin' Donuts' drink menu](https://www.trendhunter.com/trends/dunkin-cold-foam-creamer). The drink will be made with the chain's brand of [freshly brewed espresso](https://www.trendhunter.com/trends/lava-cake-signature-latte) and hot water for a rich and bold flavor.

A departure from some of Dunkin' Donuts' sweeter drink options, the new Hot Americano is meant to appeal to the type of customer who isn't satisfied with a regular coffee, but enjoys the convince of a chain such as Dunkin' Donuts.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 9% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Specialty Coffee:** Opportunity for other coffee chains to expand their menu with specialty coffee options.
- **Beverage Customization:** Potential for chains to offer more customizable drink options to cater to individual preferences.
- **Premium Coffee Experience:** Opportunity for coffee chains to create a more premium and elevated coffee experience for their customers.

### Where This Applies

- **Coffee Chains:** Coffee chains can explore new drink offerings to attract customers seeking unique and bold flavors.
- **Fast Food Chains:** Fast food chains can tap into the specialty coffee market by adding premium coffee options to their menus.
- **Convenience Stores:** Convenience stores can enhance their beverage offerings by introducing specialty coffee drinks to attract customers searching for a convenient caffeine fix.

## Related on Trend Hunter

- [Cold Brew QSR Lineups](https://www.trendhunter.com/trends/dunkin-cold-brew.md)
- [Autumnal Almond-Flavored Coffees](https://www.trendhunter.com/trends/almond-spice-coffee.md)
- [Revamped QSR Coffee Lineups](https://www.trendhunter.com/trends/richer-roasts-and-better-beans.md)
- [Ice Cream-Inspired Frozen Coffees](https://www.trendhunter.com/trends/ice-creaminspired-frozen-coffees.md)
- [Warm Weather Cafe Refreshments](https://www.trendhunter.com/trends/dunkin-summer-menu.md)
- [Chef-Approved Cafe Menus](https://www.trendhunter.com/trends/dunkin-chef-nick-menu.md)
- [Latin Cuisine-Inspired Cafe Menus](https://www.trendhunter.com/trends/dunkin-spring-menu.md)
- [Indulgent Summertime Cafe Menus](https://www.trendhunter.com/trends/2023-summer-menu.md)
- [Coffee Shop Espresso Martinis](https://www.trendhunter.com/trends/rays-runs-on-dunkin.md)
