# Co-Branded Snack Cakes The New Hostess Brownies are Made with Popular Candies By Katherine Pendrill | Published 2016-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hostess-brownies References: [brandeating](http://www.brandeating.com/2016/07/hostess-bakes-new-mms-and-milky-way-brownies.html) & [facebook](https://www.facebook.com/Hostess/photos/a.165368466878009.39725.145369525544570/1025969454151235/?type=3&theater) The new Hostess Brownies are made with popular candies for the ultimate sugar rush. While many adults grew up eating [Hostess snack cakes](https://www.trendhunter.com/trends/hostess-munchie-mobile), the brand is less familiar to the current generation of kids. This latest co-branding strategy aims to make the treat more appealing to today's youth by adding popular candies. The new Hostess Brownies come in two hybrid flavors: [M&M's](https://www.trendhunter.com/trends/brownie-brittle-x-mms-minis) and [Milky Way](https://www.trendhunter.com/trends/nestl-sharing-bags). The former consists of a fudgy chocolate brownie baked with M&M's topped with a smooth chocolate frosting and additional M&M pieces. The latter consists of a plain chocolate brownie finished with a caramel icing and hunks of Milky Way candy bars. The ultra-sweet brownies ultimately give consumers a new way to enjoy some of their favorite candies. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 64% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Co-branding:** There is an opportunity for businesses to collaborate and combine their products to create unique and appealing offerings. - **Confectionery Innovation:** Innovative combinations of popular candies with different types of treats can create exciting and indulgent new products. - **Youth Targeting:** Brands can tap into younger audiences by incorporating familiar and trendy candies into their products. ### Where This Applies - **Snack Food:** The snack food industry can explore co-branding opportunities with other food and candy brands to create new and enticing products. - **Confectionery:** The confectionery industry can experiment with innovative flavors and combinations to attract consumers who are seeking unique and indulgent treats. - **Food Marketing:** Food marketing professionals can develop strategies that target younger generations by incorporating popular candies into their product offerings. ## Related on Trend Hunter - [Snack Cake Candies](https://www.trendhunter.com/trends/hostess-twinkies-candy.md) - [Lava Cake-Inspired Desserts](https://www.trendhunter.com/trends/meltamors.md) - [Extra-Chocolatey Snack Cakes](https://www.trendhunter.com/trends/chocolate-lovers-twinkies.md) - [Hybrid Snack Cake Desserts](https://www.trendhunter.com/trends/kazbars.md) - [Baking-Ready Snack Cake Wafers](https://www.trendhunter.com/trends/hostess-candy-wafers.md) - [Candy Bar-Topped Dessert Brownies](https://www.trendhunter.com/trends/little-caesars-cookie-dough-brownie.md) - [Seasonally Enhanced Snack Cakes](https://www.trendhunter.com/trends/hostess-cakes.md) - [Prepackaged Cafe-Inspired Snack Cakes](https://www.trendhunter.com/trends/hostess-products.md) - [Snack Cake Popcorn Snacks](https://www.trendhunter.com/trends/hostess-popcorn-snack.md)