# Ruggedly Raw Boutiques Hostem Shop in London Offers a Simple & Unfinished Look By Katherinev123 | Published 2011-11-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hostem-shop References: [retaildesignblog.net](http://retaildesignblog.net/2011/11/23/hostem-shop-by-jamesplumb-london/) & [jamesplumb](http://www.jamesplumb.co.uk/) The Hostem shop in London is a store that makes great use of the rugged and rough aesthetic. Created by design duo JAMESPLUMB, the Hostem shop is minimalistic, offering a raw look, as if someone spontaneously decided to set up shop in an abandoned building. At any rate, the unfinished look of the interior works with the brand's selection of fashionably worn boots and laid-back attire. Along with reclaimed floorboards, this menswear shop features exposed, industrial lighting fixtures, wooden table displays and walls that are stylishly lined with linen. A rugged satchel lays on the floor with the Hostem shop's business cards inside -- a stray pendant bulb dangles strategically above. As the Retail Design Blog says, the Hostem shop by JAMESPLUMB definitely offers an enticing textural and evocative shopping experience. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 62% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Rugged Retail:** Creating a raw and unfinished aesthetic can attract customers looking for a more authentic shopping experience. - **Industrial Lighting:** Using exposed and industrial lighting fixtures can create a unique atmosphere in retail spaces. - **Reclaimed Materials:** Using raw materials, such as reclaimed floorboards and wooden displays, can add to the rugged aesthetic and help reduce waste. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can create a unique shopping experience by using rugged and raw aesthetics in their stores. - **Interior Design:** Interior designers can incorporate industrial and unfinished elements into their designs to create unique and memorable spaces. - **Sustainable Design:** Sustainability-focused designers can use reclaimed materials to add to the raw aesthetics and reduce waste in their designs. ## Related on Trend Hunter - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Calming Aesthetic Menswear Stores](https://www.trendhunter.com/trends/stffa.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Minimally Designed Store Openings](https://www.trendhunter.com/trends/selfportrait-store.md) - [Culturally Influenced Parisian Boutiques](https://www.trendhunter.com/trends/luniform.md)