# Diva-Starring Hostel Campaigns Hostelworld's New Ad Campaign Stars the Legendary Mariah Carey By Laura McQuarrie | Published 2018-04-11 | World Source: Trend Hunter, https://www.trendhunter.com/trends/hostel-campaign References: [youtube](https://www.youtube.com/watch?v=nsYIDBbtE_A) & [hostelworld](https://www.hostelworld.com/blog/mariah-carey-in-a-hostel) Hostels have a reputation for being the go-to choice for backpackers seeking [budget-friendly accommodations](https://www.trendhunter.com/trends/hostel-hop) at the cost of settling for small rooms and a lack of security—but with its newest #MeetTheWorld hostel campaign, Hostelworld is out to challenge these beliefs held by many travelers. The new campaign brands Hostelworld as diva-approved, as it stars Mariah Carey herself as the unlikely face of Hostelworld. The video ad tells a story of how the legendary diva was accidentally booked into a hostel and remains thoroughly unimpressed until she sees some of the [luxurious comforts](https://www.trendhunter.com/trends/ritzcarlton-yacht-collections) that can be offered to her during her stay. Hostelworld's campaign also goes on to highlight a number of "diva-proof hotels" around the world, including some with high-end amenities like private suites and rooftop pools. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 23% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Luxury Hostel Experience:** Opportunity to disrupt the traditional hostel experience by offering upscale amenities and services. - **Celebrity Endorsements:** Potential for leveraging celebrity partnerships to enhance brand image and attract new customers. - **Rebranding Budget Travel:** Opportunity to change the perception of budget travel by showcasing the quality and comfort of budget-friendly accommodations. ### Where This Applies - **Hospitality:** Innovative solutions for the hospitality industry to create unique and luxurious hostel experiences. - **Marketing and Advertising:** Utilizing celebrity endorsements in advertising campaigns to increase brand visibility and attract targeted audiences. - **Travel and Tourism:** Revolutionize the budget travel sector by promoting high-quality, affordable accommodation options to travelers. ## Related on Trend Hunter - [Hollywood-Inspired Vacation Ads](https://www.trendhunter.com/trends/its-all-possible.md) - [Humorous Hotel Campaigns](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Vibrantly Comedic Travel Campaigns](https://www.trendhunter.com/trends/bookingyeah-campaign.md) - [Cinematic Travel Campaigns](https://www.trendhunter.com/trends/cinematic-travel-campaign.md) - [Global Hospitality Campaigns](https://www.trendhunter.com/trends/raffles-hotels-and-resorts.md) - [Musical Vacation Rentals](https://www.trendhunter.com/trends/marriott-bonvoy-1.md) - [Luxury Villa Influencer Ads](https://www.trendhunter.com/trends/somuchmore.md)