# Curvy Shop Redesigns Hostede Optiek by Alexander Nowotny Makes Shopping Adventurous By Yanis Rudzitis | Published 2011-03-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hostede-optiek References: [framemag](http://www.framemag.com/news/1847) & [nowotny.nl](http://www.nowotny.nl/) [Entertaining interior design](https://www.trendhunter.com/trends/d142) can create interest about the shop and bring in more money, and Nowotny Architecten has created this interesting interior for the Hostede Optiek in Hague. The shop is transformed into an adventure for the customer with its [curved surfaces](https://www.trendhunter.com/trends/taichung-apartment) and changing materials, ensuring that whoever enters will have a creative and intriguing experience. Architect Alexander Nowotny has opposed white-plastered surfaces with areas of dark wood, dividing the narrow space of the Hostede Optiek in three zones. The [curvy walls](https://www.trendhunter.com/trends/apoc-london) are highlighted by mirrors and frames for an easier shopping experience. Alexander Nowotny has created a design that stimulates the senses and provides customers with a new shopping experience, giving the Hostede Optiek a new identity. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 34% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Entertaining Interior Design:** Creating an interior design that is entertaining and adventurous can attract more customers and enhance the shopping experience. - **Curved Surfaces and Changing Materials:** Incorporating curved surfaces and changing materials in shop designs can create a unique and intriguing experience for customers. - **Stimulating Senses in Retail:** Designing retail spaces that stimulate the senses can offer customers a new and immersive shopping experience. ### Sectors Adopting This - **Interior Design:** The interior design industry can explore opportunities in creating entertaining and adventurous interiors for retail spaces. - **Retail:** Retailers can consider incorporating curved surfaces and changing materials to create a unique and immersive shopping experience. - **Architecture:** Architects can explore innovative designs that stimulate the senses, providing a new identity for retail spaces. ## Related on Trend Hunter - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Romantic Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-interior.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Elegant Grocery Shopping Spaces](https://www.trendhunter.com/trends/superhub.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Restaurant-Transformed Eyewear Stores](https://www.trendhunter.com/trends/cubitts-1.md)