# Innovative Hospitality Recruitment Approaches Nazuna Co., Ltd. Addresses High Employee Turnover By Kalin Ned | Published 2025-07-27 | World Source: Trend Hunter, https://www.trendhunter.com/trends/hospitality-recruitment References: [atpress.ne.jp](https://www.atpress.ne.jp/news/435353)  Nazuna has introduced an innovative hospitality recruitment approach that intends to address the persistent issue of high employee turnover in the sector. Partnering with 'in the HOTEL,' a specialized hotel industry recruitment service, the company now offers potential candidates a free stay at one of its luxury machiya inns in Kyoto before proceeding with formal interviews. This 'Stay first, then interview' model allows job seekers to immerse themselves in the work environment, interact with staff, and gain firsthand insight into the company’s service philosophy. The hospitality recruitment initiative is rooted in Realistic Job Preview (RJP) theory, which emphasizes transparency in hiring by allowing candidates to experience workplace conditions before committing. Given that Japan’s accommodation and food service industry has a 26.6% turnover rate — far above the national average — Nazuna’s strategy aims to attract applicants who are genuinely aligned with its culture of 'meddlesome hospitality' (proactive, attentive service) and [luxury guest experience](https://www.trendhunter.com/trends/hospitality-experiences). The company has already implemented [pre-hiring workplace trials](https://www.trendhunter.com/trends/gamified-recruitment1), but this new model deepens engagement. Image Credit: Nazuna ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 57% | Activity: 73% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Why This Trend Is Growing - **Experience-based Recruitment:** Using Realistic Job Preview theory, the 'Stay first, then interview' model presents a transformative shift, offering deeper candidate engagement by providing immersive pre-interview experiences in hospitality settings. - **Cultural Fit Selection:** By integrating immersive experiences into the hiring process, the focus on aligning potential employees with company culture presents a way to reduce high turnover rates prevalent in hospitality. - **Transparent Hiring Practices:** Emphasizing open, firsthand insights into workplace environments during the recruitment phase represents a move towards greater transparency and informed decision-making in hospitality hiring. ### Industries Being Reshaped - **Hospitality:** The innovative recruitment approach in the hospitality industry highlights a method for mitigating high turnover through immersive candidate experiences. - **Human Resources:** Human resources management can leverage experiential recruitment strategies to enhance candidate alignment with company culture and values. - **Tourism:** Tourism-focused businesses may find value in immersive recruitment practices to ensure employees are committed to delivering exceptional guest experiences. ## Related on Trend Hunter - [Collaborative QSR Hiring Solutions](https://www.trendhunter.com/trends/wagamama-2.md) - [Tech-Focused Delivery Expansions](https://www.trendhunter.com/trends/scheduled-deliveries.md) - [Education-First Recruitment](https://www.trendhunter.com/trends/educationfirst-recruitment.md) - [Accessibility-Focused Hospitality Experiences](https://www.trendhunter.com/trends/hotel-groove-shinjuku.md) - [Immersive Cultural Dining Experiences](https://www.trendhunter.com/trends/immersive-cultural-dining-experiences.md) - [Friendship-Focused Job Applications](https://www.trendhunter.com/trends/innovative-job-application.md) - [Career Consultation Bars](https://www.trendhunter.com/trends/tenshoku-sodan-bar.md) - [Seasonal Hospitality Programs](https://www.trendhunter.com/trends/seven-seasons-program.md) - [Hotel Brand Launches](https://www.trendhunter.com/trends/heritage-and-vertex.md)