# Motorsport-Inspired Hospitality Concepts Moët Hennessy and Formula 1® Boasts The Out Lap By Kalin Ned | Published 2026-07-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hospitality-concept References: [vinetur](https://www.vinetur.com/en/20260717104441/moet-hennessy-and-formula-1-will-debut-a-12-seat-dining-experience-on-the-spa-francorchamps-circuit.html)  Moët Hennessy, the luxury wines and spirits division of the LVMH group, has partnered with Formula 1 to launch The Out Lap — an entirely new hospitality concept that transforms the journey from the garage to the starting grid into a moving fine dining experience aboard a travelling dining room. The Moët Hennessy x Formula 1 hospitality concept accommodates just 12 guests and traverses a bespoke route through each Grand Prix circuit. The Out Lap stops at legendary locations where a former racing driver shares personal memories of the track while an exclusive multi-course menu is served. The inaugural edition debuts at the 2026 Belgian Grand Prix at Spa-Francorchamps, with Yannick Alléno, the world's most Michelin-starred chef and Moët & Chandon ambassador. The menu is created specifically to be experienced in motion, with each course paired with wines and spirits from the Moët Hennessy portfolio. Image Credit: Moët Hennessy ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 63% | Activity: 71% | Freshness: 83% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Mobile Fine Dining:** Luxury brands are turning transit itself into a premium venue, creating space for compact, high-margin culinary formats that merge movement, scarcity, and sensory storytelling. - **Sport-embedded Hospitality:** Major sporting events are becoming stages for intimate branded experiences, enabling sponsors to extend value beyond visibility into exclusive access, narration, and participation. - **Chef-led Brand Experiences:** Celebrity culinary talent is elevating experiential marketing by translating prestige partnerships into memorable, limited-capacity moments tied to place and performance. ### Who This Affects Most - **Luxury Hospitality:** Ultra-exclusive formats are reshaping hospitality around rarity and personalization, offering new models for premium guest engagement outside traditional restaurants and lounges. - **Motorsport:** Formula 1 circuits are evolving into immersive lifestyle destinations, where racing heritage can support adjacent revenue streams in dining, travel, and luxury entertainment. - **Wine and Spirits:** Premium beverage portfolios are gaining experiential depth through curated pairings in culturally relevant environments, strengthening product discovery through emotion and exclusivity. ## Related on Trend Hunter - [Major Motorsport Brand Partnerships](https://www.trendhunter.com/trends/aston-martin-formula-one-teams.md) - [Luxe Trackside Hospitality Experiences](https://www.trendhunter.com/trends/off-grid-hospitality.md) - [Champagne Podium Celebrations](https://www.trendhunter.com/trends/formula-1-champagne.md) - [High-Luxury Consumer Racing Events](https://www.trendhunter.com/trends/aston-martin-formula-one-team1.md) - [Luxury Motorsport Travel Partnerships](https://www.trendhunter.com/trends/luxury-motorsport-travel-partnerships.md) - [Fashion Brand-Forward Race Events](https://www.trendhunter.com/trends/inviteonly-event.md) - [Luxury Interior Design Partnerships](https://www.trendhunter.com/trends/design-curator.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Grand Prix Hospitality Promotions](https://www.trendhunter.com/trends/hilton-grand-vacations.md)