# Summer-Ready Zesty Gin Spirits Lidl's Award-Winning Hortus Gin Collection Just Got Two New Flavors By Josh Thompson-Persaud | Published 2021-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hortus-gin References: [retailtimes](https://www.retailtimes.co.uk/lidl-launches-fruity-summer-spirits-range/) Discount supermarket brand [Lidl](https://www.trendhunter.com/trends/party-foods-and-cocktails) launched a line of Hortus Gin spinoffs including two new flavors. The light and refreshing collection is arriving in time to spice up sun-soaked summer days. The latest tastes of Hortus Gin are Sicilian Lemon & Lime, which deliver sweet and sour flavors through a full-strength gin, and Watermelon & Lime, which takes the form of a sweet and tangy liqueur. The new spirits work well on their own and as mixers. Alongside the new flavors, Lidl is returning the [Hortus Mediterranean Orange & Passionfruit Gin](https://www.trendhunter.com/trends/mango-passionfruit-gin) to its shelves, offering consumers the fresh taste of citrus. Besides Hortus Gin, the brand is also launching another award-winning spirit called the Ignis Raspberry [French](https://www.trendhunter.com/trends/french-blonde-cocktail-kit) Grain Vodka. The new flavors and offerings from Lidl are perfect to enjoy through the warmer months. Image Credit: Retail Times ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 24% | Activity: 27% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Summer-ready Gin Collections:** Discount supermarkets are launching seasonal gin flavors to cater to spiked drink enthusiasts looking for light and refreshing options to consume this summer. - **Fruit Infused Spirits:** Discount brands are tapping into the trend of fruit infused spirits to capitalize on consumer demand for unique and tasty alcoholic beverages. - **Award-winning Discount Liquors:** Discount brands are showcasing their innovative abilities in the liquor market by producing award-winning spirits at an affordable price point. ### Where This Applies - **Discount Supermarkets:** Discount supermarkets are taking advantage of consumer trends by offering unique twists on traditional liquor options. - **Licensed Brands:** Licensed brands are upping their game with the production of flavorful and innovative collections of premium spirits geared towards younger consumers. - **Ready-to-drink Beverages:** Ready-to-drink spirits in fruity flavors have gained popularity in recent times, allowing brands to tap into more casual drinking occasions. ## Related on Trend Hunter - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Fruit-Forward Summertime Gins](https://www.trendhunter.com/trends/tamworth-garden-watermelon-flavored-gin.md) - [Fruit-Forward Gin Liqueurs](https://www.trendhunter.com/trends/penrhos-gin-liqueurs.md) - [Mixology-Inspired Canned Gin Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-cocktails.md) - [Tropical British Gin Spirits](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin.md) - [Spritz-Style Cocktail Liqueurs](https://www.trendhunter.com/trends/gordons-spritz-edition.md) - [Supermarket Gin Clubs](https://www.trendhunter.com/trends/gin-club.md) - [Fresh Lemon-Infused Gins](https://www.trendhunter.com/trends/beefeater-zesty-lemon.md) - [Citrusy Summertime Cordials](https://www.trendhunter.com/trends/bottlegreen-lime-mint.md)