# Good Samaritan Fruit Ads The Hortifruti 'Only the Good Ones Get In' Campaign is Adorable By Meghan Young | Published 2013-10-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hortifruti-only-the-good-ones-get-in References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/10/hortifruti-good-ones/) The Hortifruti 'Only the Good Ones Get In' ad campaign adorably depicts what it takes to get into a parcel of [pre-packaged fruit](https://www.trendhunter.com/trends/tesco-less-to-pay-for-5aday). From an orange donating organs to a lemon walking older fruit and even a strawberry participating in a [blood donation](https://www.trendhunter.com/trends/innocent-drinks-and-coop), there are many ways to tell which fruit deserve to go into consumer heaven. At the very least, these suggestions will tug at more than a few heartstrings and imaginations. Conceived and executed by MP, an ad agency based in Espírito Santo, Brazil, the Hortifruti 'Only the Good Ones Get In' ad campaign was art directed by Louis Debbané with creative direction by Mônica Debbané and Gustavo Mendonça. It was illustrated by José Azevedo. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 30% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Adorable Fruit Ads:** Opportunity for disruptive innovation in advertising by using cute and heartwarming visuals to promote products. - **Creative Food Packaging:** Opportunity for disruptive innovation in the food packaging industry by designing unique and eye-catching packaging that tells a story. - **Emotional Marketing Campaigns:** Opportunity for disruptive innovation in marketing by creating emotional campaigns that resonate with consumers and make a lasting impact. ### Sectors Adopting This - **Advertising:** Opportunity for disruptive innovation in the advertising industry by exploring new and inventive ways to capture consumers' attention and create memorable campaigns. - **Food Packaging:** Opportunity for disruptive innovation in the food packaging industry to differentiate products and enhance brand storytelling through creative packaging designs. - **Marketing:** Opportunity for disruptive innovation in the marketing industry by leveraging emotional storytelling and unique visuals to create powerful and engaging campaigns. ## Related on Trend Hunter - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Superhero-Themed Nut Campaigns](https://www.trendhunter.com/trends/groot-gets-crackin-campaign.md) - [Social Good Produce Campaigns](https://www.trendhunter.com/trends/peak-harvest-produce.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md)