# Fruity Everyday Objects These Hortifruti Ads Add Fruitlike Skins to Everyday Items By Jason Soy | Published 2011-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hortifruti-ads References: [blog.thaeger](http://blog.thaeger.com/2011/08/12/fruity-manipulations/) & [mppublicidade.br](http://www.mppublicidade.com.br/) These Hortifruti ads really make me want to bite into the sole of a pair of dress shoes. Who would have guessed you could fashion a kiwi into a shoelike shape yet still make it look so ridiculously appetizing? Of course, these images are obvious photo manipulations, but if anyone manages to make a notebook entirely out of strawberries, you can bet that many people will be lining up in stores to pick one up for themselves. [The Hortifruti ads](https://www.trendhunter.com/trends/fruit-bliss) were crafted by the MP Publicidade agency, and it's already making waves on the Internet. That's effective marketing for you. **Implications** - The advancement of digital photo manipulation technology allows for artists to create lifelike images of [surrealist scenarios](https://www.trendhunter.com/trends/legitimate-you). Since consumer demand for surreal content is always high due to its ability to evoke euphoric escapist experiences, corporations may consider using digital photo manipulation in media campaigns to entice consumers. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Digital Photo Manipulation:** The advancement of digital photo manipulation technology allows for artists to create lifelike images of surrealist scenarios. - **Surrealist Content:** Consumer demand for surreal content is always high due to its ability to evoke euphoric escapist experiences. - **Media Campaigns:** Corporations may consider using digital photo manipulation in media campaigns to entice consumers. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage digital photo manipulation to create visually stunning and surreal campaigns that capture consumer attention. - **Entertainment:** The entertainment industry can explore the use of digital photo manipulation to create visually immersive experiences in movies, TV shows, and video games. - **Art and Design:** The art and design industry can embrace digital photo manipulation as a medium for creating unique and thought-provoking artistic creations. ## Related on Trend Hunter - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Fruit-Inspired Furniture Collections](https://www.trendhunter.com/trends/fruitinspired-furniture-collection.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md) - [Fruit-Adorned Adhesive Bandages](https://www.trendhunter.com/trends/adhesive-bandage.md) - [Mango-Scented Newspaper Ads](https://www.trendhunter.com/trends/swiggy-instamart.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md)