# Equestrian Wine Branding The Pirineos Wines Reveal Horse Wine Labels with a Majestic Black Horse By Ady Floyd | Published 2015-09-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/horse-wine References: [lovelypackage](http://lovelypackage.com/pirineos/) & [moruba.es](http://moruba.es/) Designer Moruba created these elegant horse wine labels that feature the beautiful and majestic creature in a profile view. Each of the three varieties of the Pirineos wine contains the same image of the exact same horse. The wine varieties are differentiated by the placement of a human hand, which is located on a different part of the horses face. The bottle of red Merlot features a hand placed on the horse's forehead. The [white Chardonnay wine](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) displays a human hand on the horse's cheek. Last, the bottle of Rose features a human hand placed on the horse's neck. While these [minimalist horse wine labels](https://www.trendhunter.com/trends/the-label-makers) are only slightly different, they allow the brand to present a cohesive and classic visual. The wines are also slightly different with the color of the writing, which appears as a similar color to the wine that each bottle contains. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 69% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Wine Label Design:** Opportunity for wineries to create elegant and cohesive branding through minimalist and visually striking wine labels. - **Personalized Wine Varieties:** Potential for wineries to differentiate their wine varieties through unique visual elements, such as the placement of a human hand on horse wine labels. - **Color Coordination in Wine Packaging:** Chance for wineries to enhance packaging design by coordinating the color of the writing with the color of the wine in each bottle. ### Where This Applies - **Wine & Spirits:** Disruptive innovation opportunity for the wine and spirits industry to experiment with creative branding concepts and elevate their products' visual appeal. - **Graphic Design:** Opportunity for graphic designers to create visually striking and cohesive wine label designs that capture consumers' attention and communicate brand identity effectively. - **Beverage Packaging:** Potential for the beverage packaging industry to explore innovative ways to coordinate packaging design with the product within, enhancing consumer perception and brand recognition. ## Related on Trend Hunter - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Symbolic Horse-Motif Tequilas](https://www.trendhunter.com/trends/year-of-the-horse-edition.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Collectors-Edition NFT Wines](https://www.trendhunter.com/trends/blind-horse-winery.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md)