# Equine-Tracking Wearables This GPS Device Enables Easy Horse Tracking Using Mobile App Technology By Rahul Kalvapalle | Published 2019-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/horse-tracking References: [kickstarter](https://www.kickstarter.com/projects/hoofstepcom/hoofstep-we-give-the-horse-a-voice) & [hoofstep](https://www.hoofstep.com/) A team of entrepreneurs from Sweden have created an innovative new horse tracking app that is designed to make it easier than ever for owners of the majestic animals to keep tabs on their animals' whereabouts. The system makes use of a [wearable device](https://www.trendhunter.com/trends/tband), dubbed Hoofstep, that is embedded into the animal's head and keeps track of its movements. The data is then sent to a static base station which then conveys it to a companion smartphone app. What's more, this hose tracking app even uses machine learning to get accustomed to the horse's movement patterns so that it can notify owners if a horse appears to be moving erratically. Currently the subject of a crowdfunding campaign on [Kickstarter](https://www.trendhunter.com/trends/carepet), the HoofStep horse tracking app is a fine example of the pastoral applications of [location-tracking technology](https://www.trendhunter.com/trends/life360-pet-gps). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 13% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Equine-tracking Wearables:** Disruptive innovation opportunity: Expanding the use of wearable technology for tracking and monitoring animals. - **GPS Device:** Disruptive innovation opportunity: Developing GPS devices specifically designed for tracking horses and other animals. - **Machine Learning:** Disruptive innovation opportunity: Leveraging machine learning to analyze animal movement patterns and provide personalized notifications for owners. ### Where This Applies - **Animal Tracking:** Disruptive innovation opportunity: Creating new tracking solutions for pet and livestock owners to monitor the whereabouts of their animals. - **Wearable Technology:** Disruptive innovation opportunity: Designing innovative wearable devices for animals, such as GPS trackers embedded in collars or harnesses. - **Location-based Services:** Disruptive innovation opportunity: Developing mobile apps and platforms that utilize GPS technology for tracking and monitoring animals in real-time. ## Related on Trend Hunter - [Sensor-Equipped Equestrian Saddles](https://www.trendhunter.com/trends/smart-saddle.md) - [Non-Intrusive Animal-Tracking Tools](https://www.trendhunter.com/trends/agricultural-livestock.md) - [Smart Wearable Pet Trackers](https://www.trendhunter.com/trends/gochip.md) - [GPS Pet Trackers](https://www.trendhunter.com/trends/petcube-gps-tracker.md) - [GPS-Enabled Dog Trackers](https://www.trendhunter.com/trends/pitpat.md) - [Biometric GPS Canine Collars](https://www.trendhunter.com/trends/invoxia-smart-dog-collar.md) - [Illuminated Geolocation Pet Harnesses](https://www.trendhunter.com/trends/smart-dog-harness.md) - [Lifelong Wildlife Trackers](https://www.trendhunter.com/trends/wildlife-tracker.md) - [All-in-One GPS Guide Wearables](https://www.trendhunter.com/trends/outdoor-gps-guide.md)