# Eastern Zodiac-Honoring Totes The Year of The Horse Tote Fashionably Brings in the New Year By Malika Renee Butss | Published 2014-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/horse-tote References: [luxurylaunches](http://luxurylaunches.com/fashion/bloomingdales-chinese-new-year.php) & [luxurylaunches](http://luxurylaunches.com/fashion/bloomingdales-chinese-new-year.php) Chinese New Year is right around the corner and what better way to fashionably strut into the new year than with the Year of The Horse Tote? Mega department store [Bloomingdale's](https://www.trendhunter.com/trends/happy-together) had such a great response last Chinese New Year when it decided to honor the [Eastern](https://www.trendhunter.com/trends/eastern-design) tradition New Year with a line of couture dedicated to the on coming year. Back again with the same concept, Bloomingdale's released a line of [Year of The Horse-themed couture](https://www.trendhunter.com/trends/year-of-the-horse-collection) as well as pop-up shops. Among these grand items is this simple and chic horse tote appropriate for any occasion. The store will also be participating in a lot of giveaways and more festivities in recognition of the upcoming holiday. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 12% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Eastern Zodiac-inspired Fashion:** The popularity of Bloomingdale's Year of The Horse Tote line indicates a demand for fashion items inspired by the Eastern zodiac. - **Holiday-themed Couture:** Holiday-themed couture lines, such as Bloomingdale's Year of The Horse Tote line, create a unique opportunity for retailers to capitalize on seasonal celebrations and engage with customers. - **Pop-up Shops:** The use of pop-up shops, like Bloomingdale's did for the Year of The Horse Tote line, is a disruptive innovation opportunity for retailers to reach new customers and test new concepts. ### Industries Being Reshaped - **Fashion Retail:** The success of Bloomingdale's Year of The Horse Tote line suggests an opportunity for fashion retailers to create lines of holiday-themed couture and increase sales during seasonal celebrations. - **Department Store:** As a department store with a wide selection of products, Bloomingdale's has an opportunity to create holiday-themed collections and pop-up shops to increase customer engagement and sales during special events. - **Retail Marketing:** Pop-up shops and giveaways, like those used by Bloomingdale's during the Year of The Horse Tote launch, create an opportunity for retailers to increase brand awareness and customer outreach during festive seasons. ## Related on Trend Hunter - [Lunar New Year Fashion](https://www.trendhunter.com/trends/barbour-x-feng-chen-wang.md) - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md) - [Lunar New Year Eyewear](https://www.trendhunter.com/trends/zenni-lunar-new-year-2026-collection.md) - [Horse-Inspired Menus](https://www.trendhunter.com/trends/pf-changs-lunar-new-year.md) - [Lunar New Year Bodycare](https://www.trendhunter.com/trends/lush-2026-year-of-the-horse.md) - [Year-of-the-Horse Fashion](https://www.trendhunter.com/trends/year-of-the-horse-ss26.md) - [Lunar New Year Timepieces](https://www.trendhunter.com/trends/super-seville.md) - [New Year Cafe Collections](https://www.trendhunter.com/trends/starbucks-japan-year-of-the-horse.md) - [Lunar New Year Capsules](https://www.trendhunter.com/trends/year-of-the-horse-1.md)