# Horse-Supporting NFTs VisitLex Has Launched a Collection of Horse NFTs in a New Humorous Campaign By Colin Smith | Published 2022-01-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/horse-nfts References: [visitlex](https://www.visitlex.com/) & [opensea.io](https://opensea.io/collection/non-fungible-thoroughbreds)  Lexington, Kentucky, one of the leaders in world-class thoroughbred horses, has launched a charitable initiative involving a collection of horse [NFTs](https://www.trendhunter.com/trends/party-horses). The 'Non Fungible Thoroughbreds' collection by '[VisitLex](https://www.trendhunter.com/trends/look-at-lexington)' contains 10 images of pixelated horses that will be sold, as the campaign says, "for a fraction of the cost of a real pony." The humorous advertising for these NFTs involves a play on the stereotype of children wanting a horse as a gift for the holidays, but instead, parents can provide their children with a horse NFT that does not need to be fed, housed, or trained. VisitLex makes fun of the idea of NFT horses as a substitute throughout its entire marketing, with self-aware and self-deprecating jokes about the NFThoroughbreds themselves. On the plus side, proceeds from the sale of these NFT horses will go towards supporting 'Old Friends Farm,' a nonprofit organization in Georgetown, Kentucky that comfortably houses horses that have retired from racing or breeding. Image Credit: VisitLex ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 38% | Activity: 91% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Charitable Nfts:** The sale of NFTs for charitable purposes such as animal rescue or environmental causes can disrupt the current way of funding nonprofit organizations. - **Humorous Marketing:** Humorous marketing campaigns can attract a wider audience and create a stronger emotional connection with customers. - **Virtual Collectibles:** The rise of NFTs as virtual collectibles offers new opportunities for digital artists and content creators to monetize their work. ### Who This Affects Most - **Nonprofit Organizations:** Nonprofit organizations can utilize NFT sales to raise funds for their causes and reach a younger audience. - **Advertising and Marketing:** Humorous marketing campaigns can differentiate brands and create engagement with customers. - **Digital Art and Design:** The popularity of NFTs as virtual collectibles presents an opportunity for digital artists to monetize their work through blockchain technology. ## Related on Trend Hunter - [Limited-Edition Derby NFTs](https://www.trendhunter.com/trends/party-horses.md) - [Charitable Horse Sneakers](https://www.trendhunter.com/trends/horse-kicks.md) - [Toy Pony NFTs](https://www.trendhunter.com/trends/my-little-pony-nfts.md) - [Metaverse Horse-Racing Games](https://www.trendhunter.com/trends/game-of-silks.md) - [Luxury Hoverboard NFTs](https://www.trendhunter.com/trends/hoverboard-nfts.md) - [Virtual Horse Racing Hubs](https://www.trendhunter.com/trends/ride-with-us.md) - [Collectors-Edition NFT Wines](https://www.trendhunter.com/trends/blind-horse-winery.md) - [Chicken-Themed Virtual Art](https://www.trendhunter.com/trends/bojangles.md) - [Elevated Racehorse-Inspired Condiments](https://www.trendhunter.com/trends/chardonneighs-horsey-sauce.md)