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# Desolate Mediterranean Editorials
The Horse Magazine June 2014 Photoshoot Stars Oriol Elcacho

By Meghan Young | Published 2014-06-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/horse-magazine-june-2014
References: [models](http://models.com/work/horse-magazine-solitud-time-to-think/271250) & [horsemagazine](http://www.horsemagazine.com)

The Horse Magazine June 2014 editorial might not take place in the Mediterranean, but it is hard not to think of such an exotic locale with the predominance of bright blues, crisp whites and fiery oranges. And that's just regarding the fashion. The clear skies, white clouds, turquoise waters and rocky terrain is slightly ambiguous as is.

Shot by photographer Greg Swales, who also captured the issue's [cover](http://www.trendhunter.com/trends/oriol-elcacho), the Horse Magazine June 2014 editorial is titled, 'Solitud Time to Think.' Peaceful one moment and serious the next, he contemplates in style amid his epic surroundings. He is clad in vibrant pieces from the likes of Givenchy, Balenciaga and more. Some of the images are juxtaposed with abstract paintings that really bring out the color palette of both the outfits and the scenery.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 36% | Activity: 45% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Bright Blues:** Opportunities for innovative fashion designs that incorporate vibrant blue colors.
- **Clear Skies:** Potential for innovative outdoor activities and adventure tourism experiences.
- **Abstract Paintings:** Disruptive innovation opportunities for combining fashion photography with abstract art.

### Who This Affects Most

- **Fashion:** Opportunities for fashion brands to create vibrant clothing pieces inspired by Mediterranean colors.
- **Tourism:** Opportunities for travel companies to promote outdoor activities and destination experiences in clear skies.
- **Art:** Opportunities for artists and designers to collaborate on combining fashion photography with abstract paintings.

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