# Equestrian Perms Kempton Park Adds Style With Hair Pieces for Horses on Ladies Day By Daniel Glover | Published 2009-06-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/horse-haircuts References: [kempton](http://www.kempton.co.uk/KemptonParkLadiesDay.aspx) Inspired by the photography of Julian Wolkenstein (see below), Kempton Park Racecourse teamed with [celebrity stylist](https://www.trendhunter.com/trends/kerastase1) Sascha Breuer to add some glamor to two [race horses](https://www.trendhunter.com/trends/allfemale-racing), Moral and Robyn. Sascha Breuer, whose regular client list includes Naomi Campbell, Eva Herzigova and Elle McPherson, took eight hours to beautify the racehorses with [16 hair pieces](https://www.trendhunter.com/trends/house-of-gloss). The Kempton Park Fillies will star in the racecourse's advertising campaign for Ladies Day, happening on September 5th. **Implications** - Glamorizing things that are not typically seen as glamorous or elegant is a great way for businesses to appear more sophisticated and aesthetically appealing to customers. Making unappealing products and images seem attractive is a great way to capture the attention of audiences, while simultaneously transforming their perception of a certain concept. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 42% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Glamorizing:** Opportunity for businesses to transform unappealing products and images into attractive concepts to capture customer attention. - **Sophisticated:** Businesses can enhance their aesthetic appeal by adding sophistication to traditionally non-glamorous items. - **Perception Transformation:** Opportunity to change customer perception of certain concepts by making them more attractive and elegant. ### Where This Applies - **Fashion:** Fashion industry can explore the use of glamor to elevate traditionally non-glamorous items and create new trends. - **Advertising:** Opportunity for advertising industry to use glamorization techniques to captivate target audiences and create memorable campaigns. - **Entertainment:** Entertainment industry can incorporate glamorizing elements to enhance the visual appeal and aesthetic experience of their offerings. ## Related on Trend Hunter - [Horsehair Fabric Furniture Designs](https://www.trendhunter.com/trends/akar.md) - [French Fashion House Tableware](https://www.trendhunter.com/trends/herms-tressages-questres-tableware-collection.md) - [Horse-Supporting NFTs](https://www.trendhunter.com/trends/horse-nfts.md) - [Elevated Racehorse-Inspired Condiments](https://www.trendhunter.com/trends/chardonneighs-horsey-sauce.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Virtual Horse Racing Hubs](https://www.trendhunter.com/trends/ride-with-us.md) - [Limited-Edition Derby NFTs](https://www.trendhunter.com/trends/party-horses.md) - [Charitable Horse Sneakers](https://www.trendhunter.com/trends/horse-kicks.md) - [Bread-Themed Fascinators](https://www.trendhunter.com/trends/bread-hat.md)