# Witty Toy-Brand Horror Posters LEGO Presents a Range of Playful Horror Posters for the Season By Amy Duong | Published 2023-10-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/horror-poster References: [designtaxi](https://designtaxi.com/news/425384/LEGO-Releases-Thrillingly-Witty-Horror-Posters-For-Avid-Fans/) & [facebook](https://www.facebook.com/LEGO/posts/pfbid02KJyh4wf7E6gmKJLWyvceCM8fPLAsJBCp1gLFvyY1fkgAXd16Z86jzky3pt2ht1L9l)  [LEGO](https://www.trendhunter.com/trends/ideas-jaws-set) is preparing for the [Halloween season](https://www.trendhunter.com/trends/halloween-essentials) around the corner with a slew of horror posters done from a playful angle. There are six comic book-style posters that recreate LEGO experiences at home. This includes LEGO pieces just mysteriously disappearing during building sessions or the dreaded feeling of accidentally stepping on a [LEGO brick](https://www.trendhunter.com/trends/brickbuilt-star-wars-logo). The LEGO Building Nightmares posters can be grabbed at the LEGO Insiders Rewards Center. Additionally, each illustration is printed with a special coating that is able to glow in the dark. It is printed on top of premium paper and to become a LEGO Insider, users simply create an account online. They can then obtain the designs with a total of 1,750 points and there are only 5,400 copies for each illustration. Image Credit: LEGO ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 80% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **LEGO Playful Horror Posters:** The release of LEGO's comic book-style horror posters offers a playful twist on traditional Halloween decorations. - **Glow-in-the-dark Poster Printing:** The use of a special coating to make the LEGO horror posters glow in the dark adds an interactive element to the Halloween experience. - **Limited Edition Poster Designs:** The limited number of copies available for each LEGO horror poster design creates a sense of exclusivity and collectability. ### Industries Being Reshaped - **Toy Manufacturing:** The LEGO horror posters showcase a unique way for toy manufacturers to tap into the Halloween market and offer alternative products to traditional toys. - **Printing and Publishing:** The use of glow-in-the-dark coatings on posters presents an opportunity for printing and publishing companies to offer unique and engaging printing techniques to their clients. - **Collectibles and Memorabilia:** The limited edition nature of the LEGO horror posters appeals to the collectibles and memorabilia industry, providing an opportunity for niche market products. ## Related on Trend Hunter - [Horror Film-Inspired Brick Sets](https://www.trendhunter.com/trends/ideas-jaws-set.md) - [Spooky Show-Themed LEGO Sets](https://www.trendhunter.com/trends/netflix-series-wednesday.md) - [Halloween Series Puzzle Sets](https://www.trendhunter.com/trends/nightmare-before-christmas-set.md) - [Gothic Puzzle Houses](https://www.trendhunter.com/trends/addams-family-lego.md) - [Retro Space-Themed Puzzled Posters](https://www.trendhunter.com/trends/john-carter.md) - [Fandom-Honoring Building Block Sets](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets.md) - [Sci-Fi Series Toy Sets](https://www.trendhunter.com/trends/lego-x-stranger-things.md) - [Nostalgic Film-Inspired Puzzle Sets](https://www.trendhunter.com/trends/boos-door.md) - [Blockish Music Tour Posters](https://www.trendhunter.com/trends/lego-ideas-eras-tour-poster.md)