# Guerrilla Movie PR Stunts Chucky Unleashed in Times Square By Going Like Sixty | Published 2008-09-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/horror-dolls-alive-chucky-threatens-citizens-of-new-york References: [thelondonpaper](http://www.thelondonpaper.com/cs/Satellite/london/news/article/1157155079122?packedargs=suffix=ArticleController) In this [guerrilla DVD promotion](https://www.trendhunter.com/trends/campus-tour), Chucky visits Times Square. In a brilliant marketing move, 20th Century Fox released a horde of iconic Chucky lookalikes to wander among the crowds in New York City. The normally unflappable New Yorkers loved it, sneering, jeering and even laughing. The life-sized Chucky dolls were armed with [fake weapons](https://www.trendhunter.com/trends/scary-good-campaign). The eye-catching stunt was designed to promote the release of Child's Play, Chucky's 20th Birthday Edition DVD. **Implications** - Personally, I would be freaking out if I saw an army of Chucky dolls wandering around like regular pedestrians. All of my childhood nightmares have been re-awakened, only this is way worse as the dolls are now human-sized. I think I'll just stay indoors from now on. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 49% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Guerrilla Marketing:** Disruptive innovation opportunity: Using unconventional and eye-catching marketing tactics to create buzz and capture attention in crowded cities or events. - **PR Stunts:** Disruptive innovation opportunity: Incorporating playful and attention-grabbing stunts to generate excitement and engagement around a brand or product. - **Influencer Marketing:** Disruptive innovation opportunity: Collaborating with popular influencers to leverage their large audience and create unique promotional campaigns that resonate with target consumers. ### Where This Applies - **Entertainment:** Disruptive innovation opportunity: Using unconventional marketing tactics like guerrilla marketing and PR stunts to draw attention to movie releases and engage with fans. - **Consumer Goods:** Disruptive innovation opportunity: Incorporating playful and attention-grabbing stunts, such as life-sized replicas, to promote special editions or milestones of popular products and create a memorable brand experience. - **Advertising & Marketing:** Disruptive innovation opportunity: Exploring creative strategies, such as influencer marketing, to reach and engage target audiences effectively, especially in a saturated media landscape. ## Related on Trend Hunter - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Larger-Than-Life Candy Campaigns](https://www.trendhunter.com/trends/15foot-inflatable.md) - [Superhero Restaurant Promotions](https://www.trendhunter.com/trends/chuck-e-cheese-superman.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Interactive Unboxing Activations](https://www.trendhunter.com/trends/unboxing-activation.md) - [Cheesy Mayhem Campaigns](https://www.trendhunter.com/trends/spokeshand.md)