# Bad Branding Services Horrible Logos is Charging Five Dollars a Pop for Haphazard Icons By Armida Ascano | Published 2010-11-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/horrible-logos References: [horriblelogos](http://www.horriblelogos.com/) & [horriblelogos](http://www.horriblelogos.com/about/) Horrible Logos is a website that has been charging five dollars, allegedly for "beer money," to sketch fast logos for desperate companies. Armed with a [PayPal](https://www.trendhunter.com/trends/paypal-ads) account, a pencil and a scanner, Horrible Logos is providing an increasing number of clients with an alternative to [expensive advertising agencies](https://www.trendhunter.com/trends/does-this-make-my-brand-look-fat) and brand consultants. Essentially, Horrible Logos is like the fast food of marketing. With in-and-out service and a "horrible" yet delicious after-feeling. **Implications** - That said, [McDonalds](https://www.trendhunter.com/trends/mcdonalds-1) has yet to change their name to 'Horrible Hamburgers.' Though the name is worth a thousand words, at a price point like five dollars, there may be a number of start-up companies out there willing to try their luck and hope for the best. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 90% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Affordable Logo Design:** Horrible Logos is offering cheap and fast logo designs, highlighting a trend towards affordable branding services. - **Alternative Advertising Channels:** As more companies seek cheap alternatives to traditional advertising agencies, the trend towards alternative advertising channels such as Horrible Logos is growing. - **Do-it-yourself Branding:** Horrible Logos caters to companies who are willing to take a DIY approach to their branding, representing a trend towards self-service branding solutions. ### Who This Affects Most - **Marketing and Advertising:** Branding and advertising agencies could benefit from exploring the potential of affordable and alternative branding solutions that are currently being offered by Horrible Logos. - **Startups:** Startups on a tight budget looking for a quick and low-cost way to establish their brand identity could consider Horrible Logos as an option. - **Small Business:** Small businesses who can't afford to hire a traditional branding agency can take advantage of the affordable logo design services offered by Horrible Logos. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Instant Branding Tools](https://www.trendhunter.com/trends/brandest.md) - [Logo Duplicating Contests](https://www.trendhunter.com/trends/chill-harder-champ.md) - [Ready-Made Brand Marketplaces](https://www.trendhunter.com/trends/brands-like-these.md) - [Email Design Services](https://www.trendhunter.com/trends/hedgehog-email.md) - [Value-Focused Restaurant Menus](https://www.trendhunter.com/trends/5-simple-crafts-menu.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Logo Guessing Games](https://www.trendhunter.com/trends/not-a-logo.md) - [Custom Design Concepts](https://www.trendhunter.com/trends/free-design-concepts.md)