# Analog Smartwatches This Horological Smartwatch Blends Classic Style and Connectivity By Laura McQuarrie | Published 2015-03-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/horological-smartwatch References: [luxuo](http://www.luxuo.com/watches/smartwatches-baselworld-2015.html) & [frederique-constant](http://www.frederique-constant.com/horological-smartwatch/) Launched at this year's Baselworld is the Horological Smartwatch from Frédérique Constant and Alpina, which presents an unusual take on connectivity. There are many companies producing their own versions of [touchscreen watches](https://www.trendhunter.com/trends/active-2-smartwatch), but understandably, many consumers don't see why they should downgrade to a smaller mobile screen that they can wear. Rather than boasting a sleek touchscreen face that's digital, this Horological Smartwatch retains the look of a [classic timepiece](https://www.trendhunter.com/trends/retrofuture-wrist-tech), with all of the connectivity to an app. Despite the traditional look of the Horological Smartwatch, the iOS and Android connectivity comes from hidden MotionX technology that provides real-time alerts, coaching, [sleep cycle monitoring](https://www.trendhunter.com/trends/withings-scanwatch-nova-brilliant) and alarms. With a battery that lasts over two years, there's no need to worry about recharging to stay constantly connected. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 66% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Horological Smartwatches:** The integration of classic style and connectivity in smartwatches presents an opportunity for disruption in the wearables market. - **Hidden Motionx Technology:** The use of concealed MotionX technology in smartwatches enables real-time alerts, coaching, and sleep cycle monitoring, creating opportunities for disruptive innovation in health and wellness industries. - **Long-lasting Battery Life:** The development of smartwatches with batteries that can last over two years opens up possibilities for innovative advancements in IoT devices and energy-efficient technologies. ### Where This Applies - **Wearables:** The combination of classic watch design and connectivity in smartwatches creates disruption opportunities in the wearables industry. - **Health and Wellness:** The incorporation of hidden MotionX technology in smartwatches presents disruptive innovation possibilities in the health and wellness sector, particularly in real-time tracking and coaching. - **Iot (internet of Things):** The development of smartwatches with long-lasting batteries can disrupt the IoT industry by providing energy-efficient wearable devices. ## Related on Trend Hunter - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Hybrid Health-Tracking Smartwatches](https://www.trendhunter.com/trends/withings-scanwatch-light.md) - [Hybrid Low-Power Smartwatches](https://www.trendhunter.com/trends/ksana.md) - [Mechanical Hybrid Smartwatch Concepts](https://www.trendhunter.com/trends/lunar-eclipse-hybrid-watch.md) - [High-End Timepiece Smartwatches](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3.md) - [Industrial Design Smartwatches](https://www.trendhunter.com/trends/176-cs500-smartwatch.md) - [Rad Retro-Style Smartwatches](https://www.trendhunter.com/trends/retrofuture-wrist-tech.md) - [Simply Designed Smart Watches](https://www.trendhunter.com/trends/doro-watch.md) - [Descriptive Wearable Concepts](https://www.trendhunter.com/trends/pebble-time-2.md)