# Horny Taxis Advertising for Bull Riders By Nigel Goodwin | Published 2007-01-06 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/horny-taxis-advertising-for-bull-riders References: [chron](http://www.chron.com/disp/story.mpl/bizarre/4441957.html) This week in New York, five normally yellow taxi cabs have been covered in [fake brown and white cowhide](https://www.trendhunter.com/trends/eat-mor-chikin) and decorated with bulls' horns. It's part of a promotion for a bullriding event to be held from January 6 - 7. This [creative marketing idea](https://www.trendhunter.com/trends/highprofile-marketing-event) should accomplish the impossible -- getting noticed in Manhattan. **Implications** - It would be pretty hard to ignore a taxi that was coated entirely in faux cowhide sporting giant bull horns. With that being said, it's fairly likely that this [unusual advertising idea](https://www.trendhunter.com/trends/legitimate-you) would make an unforgettable impact on those who witnessed it. Whether or not anyone who saw these taxis would be inclined to actually go watch a bullriding competition, you can't deny that this is a nifty marketing endeavor all the same. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 62% | Activity: 54% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Advertising:** Using out-of-the-box advertising methods like covering taxis in cowhide and bull horns to attract attention. - **Novel Marketing Strategies:** Embracing unique and memorable marketing approaches to stand out in crowded markets. - **Experiential Promotions:** Creating immersive and interactive advertising campaigns that leave a lasting impression on consumers. ### Where This Applies - **Transportation:** Exploring innovative advertising opportunities within the taxi industry by transforming vehicles into attention-grabbing mobile billboards. - **Entertainment:** Leveraging unusual promotional tactics in the entertainment industry to pique interest and attract audiences to events like bullriding competitions. - **Marketing and Advertising:** Pushing the boundaries of traditional marketing strategies by embracing disruptive and unconventional approaches to capture consumer attention. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Late-Night QSR Vehicles](https://www.trendhunter.com/trends/student-tour-campaign.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md)