# Deafening Bike Horns $8,000 Hornster Bicycle Emits a Deafening Sound to Improve Road Safety By Kevin Young | Published 2012-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hornster-bicycle References: [bornrich](http://www.bornrich.com/8000-hornster-bicycle-worlds-loudest-horn-noisier-concorde.html) & [eta](http://www.eta.co.uk/) London-based cyclist Yannick Read got so fed up with [road safety](https://www.trendhunter.com/trends/radian-wingman) that he decided to design the Hornster Bicycle with a horn so loud that a Concord jet couldn't even compete with. [Cyclists who reads this post](https://www.trendhunter.com/trends/lumos-nyxel) are probably thinking of where to purchase this. It's $8,000 but bound to offer authority on the road. It's powered by a modified scuba air cylinder and honks with 178 decibels. The bell itself is a three-bell Airchime KH3A air horn that sits between the handles and the seat. The exploding honk is boisterous and from 100 feet away, it's louder than a standard truck horn. Environment Transport Association took part in the development to raise awareness about the [dangers cyclists face on urban roads](https://www.trendhunter.com/trends/aerobag-system). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 47% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Loud Bike Horns:** There is an opportunity to create disruptive innovation in the bike industry with loud bike horns. - **Road Safety Tech:** Developing new technology that increases road safety for cyclists presents a disruptive innovation opportunity. - **Urban Cycling Gear:** Designing gear and accessories that cater to urban cyclists' needs offers a disruptive innovation opportunity. ### Sectors Adopting This - **Bicycles:** The bicycle industry could benefit from the disruptive innovation of loud bike horns. - **Transportation:** Innovation in road safety technology could revolutionize the transportation industry. - **Sporting Goods:** The market for urban cycling gear has a viable opportunity for disruptive innovation. ## Related on Trend Hunter - [Music-Focused E-Bikes](https://www.trendhunter.com/trends/noordung-boombox.md) - [Gargantuan Electric-Assist Bikes](https://www.trendhunter.com/trends/electricassist-bike.md) - [Power-Hungry E-Bikes](https://www.trendhunter.com/trends/frey-beast.md) - [Powerful Performance E-Bikes](https://www.trendhunter.com/trends/king-e-cheetah.md) - [Transparent Loudspeaker Systems](https://www.trendhunter.com/trends/loudspeaker-system.md) - [Customizable Aluminum-Cast Bikes](https://www.trendhunter.com/trends/heavy-bikes-hypocrite.md) - [High-Power Moto-Inspired eBikes](https://www.trendhunter.com/trends/lyric-cycle-graffiti-x.md) - [Luxury Electric Bikes](https://www.trendhunter.com/trends/heckler-9.md) - [High-End Touring Bicycles](https://www.trendhunter.com/trends/custom-titanium-touring-bicycle.md)