# Pineapple Tequila Seltzers Hornitos' New Ready-to-Drink Flavor is Bold, Sweet and Tropical By Laura McQuarrie | Published 2021-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hornitos-tequila-seltzers References: [prnewswire](https://www.prnewswire.com/news-releases/hornitos-tequila-expands-ready-to-drink-tequila-seltzer-line-with-new-pineapple-flavor-301408719.html)  The newest of Hornitos' Tequila Seltzers is a vibrant Pineapple flavor that joins existing offerings like Lime and Mango. The all-new [tropical flavor](https://www.trendhunter.com/trends/tropical-variety-packs) from the premium tequila brand is described as bold and sweet, and it shares the real taste of Plata Tequila with refreshing seltzer and no artificial sweeteners. The crisp seltzer product can be found in 12-ounce cans that contain 112 calories and 5% ABV. The beverage, powered by all-natural ingredients taps into the growing demand for [ready-to-drink seltzers](https://www.trendhunter.com/trends/tequila-tonic), especially the kind that are uncompromising when it comes to ingredients. This authentic tequila product speaks to ingredient-conscious consumers who are looking to enjoy the [distinct taste of freshly cut pineapple](https://www.trendhunter.com/trends/pina-killada) with a product that's easy to take and enjoy on the go. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 38% | Activity: 31% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Natural Ingredient Seltzers:** Consumer demand for all-natural, ingredient-conscious ready-to-drink seltzers presents a disruptive innovation opportunity for beverage companies to create unique, refreshing flavors with real ingredients. - **Bold Flavor Fusions:** Bold and sweet flavor fusions such as Hornitos' Pineapple Tequila Seltzer present a disruptive innovation opportunity for beverage companies to experiment with unique, unconventional flavor combinations. - **Convenient On-the-go Beverages:** Consumer demand for convenient, ready-to-drink products like Hornitos' Tequila Seltzers presents a disruptive innovation opportunity for beverage companies to create portable products for on-the-go consumption, without sacrificing quality or flavors. ### Where This Applies - **Beverage Industry:** The beverage industry has the opportunity to tap into the growing demand for natural ingredient, bold flavored and convenient ready-to-drink seltzers that speak to ingredient-conscious consumers. - **Alcohol Industry:** The alcohol industry has the opportunity to experiment with unique flavor fusions using premium spirits like Hornitos Tequila to create refreshing seltzer products that appeal to a wider audience. - **Health and Wellness Industry:** The health and wellness industry has the opportunity to promote the all-natural, ingredient-conscious aspects of ready-to-drink seltzers like Hornitos' Pineapple Tequila Seltzers as a healthier alternative compared to traditional sugar-laden beverages. ## Related on Trend Hunter - [Sessionable Tequila Seltzers](https://www.trendhunter.com/trends/high-noon-tequila-seltzer.md) - [Pineapple Tequila Sodas](https://www.trendhunter.com/trends/pineapple-tequila-soda.md) - [Tropical Seltzer Packs](https://www.trendhunter.com/trends/paradise-collection.md) - [Freshly Flavored Tequila Seltzers](https://www.trendhunter.com/trends/craft-tequila-seltzer.md) - [Traditional Tequila Cocktail Seltzers](https://www.trendhunter.com/trends/mamitas-hard-seltzer.md) - [Fruity Tequila Seltzers](https://www.trendhunter.com/trends/white-claw-tequila-smash.md) - [Margarita-Style Hard Seltzers](https://www.trendhunter.com/trends/cantina-margarita.md) - [High-ABV Pineapple Drinks](https://www.trendhunter.com/trends/tepache-hiball.md) - [Spicy Seltzer Beverages](https://www.trendhunter.com/trends/popo-pico-seltzer.md)