# Seltzer-Opening Hacks Hornitos Tequila Seltzer Teamed Up with Celebrity Nail Artist Chaun Legend By Laura McQuarrie | Published 2021-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hornitos-tequila-seltzer-crack-a-seltzer References: [prnewswire](https://www.prnewswire.com/news-releases/hornitos-tequila-seltzer-teams-up-with-acclaimed-celebrity-nail-artist-chaun-legend-to-help-fans-crack-a-seltzer-not-a-nail-301339502.html) & [youtube](https://www.youtube.com/watch?v=usCYN9v3ErU) Hornitos Tequila Seltzer is inviting seltzer drinkers to crack open a can in celebration of National Tequila Day and the brand teamed up with celebrity nail artist Chaun Legend to share a very special "public seltzer announcement." Slim, tall cans of [hard seltzer](https://www.trendhunter.com/trends/on-the-rocks-cans) can be troublesome to open with [long, manicured nails](https://www.trendhunter.com/trends/sumo-citrus-x-chillhouse) and Legend is on a mission to help people avoid cracks, chips and mishaps with tips and tricks that promise to be useful well beyond the summer season. As a nail artist, Legend is passionate about helping people preserve their nail art and protect it against "the side effects of [seltzer can opening](https://www.trendhunter.com/trends/can-clip)." Some of the tips and techniques include "the side finger," "the buddy system" and "the filing method." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 6% | Activity: 44% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Nail-friendly Packaging:** Opportunities for companies to rethink product packaging to be more accessible for individuals with long, manicured nails. - **Collaborations with Nail Artists:** Opportunities for beverage brands to collaborate with nail artists to create campaigns and educational content that cater to the beauty-conscious consumer segment. - **DIY Beauty Hacks:** Opportunities for brands to leverage the DIY beauty trend by providing educational content and product solutions that help consumers protect their beauty investments. ### Where This Applies - **Beverage:** Beverage brands can take advantage of collaborations with beauty experts to create a new marketing aspect of their brand in the beauty segment. - **Beauty:** Beauty brands and influencers alike can create content around protecting nails and drawing attention to the importance of beauty and self care. - **Consumer Goods:** Consumer goods companies can explore ways to enhance or modify current product packaging to make it more accessible to those with long, manicured nails. ## Related on Trend Hunter - [Manicure-Safe Soda Can Accessories](https://www.trendhunter.com/trends/pepsi-ring.md) - [Tailgating Seltzer Campaigns](https://www.trendhunter.com/trends/onda-hotline.md) - [Tequila Seltzer Fiesta Packs](https://www.trendhunter.com/trends/high-noon-fiesta-pack.md) - [Branded Beer-Opening Nutcrackers](https://www.trendhunter.com/trends/beeropening-nutcrackers.md) - [Sessionable Tequila Seltzers](https://www.trendhunter.com/trends/high-noon-tequila-seltzer.md) - [Crime-Inspired Press-On Nails](https://www.trendhunter.com/trends/aprs-x-liquid-death.md) - [Low-Cal Tequila Seltzers](https://www.trendhunter.com/trends/casa-azul.md) - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Sparkling Tequila Cocktails](https://www.trendhunter.com/trends/suerte-tequila.md)