# Indian Truck Photography Horn Please by Dan Eckstein Captures Ornately Decorated Vehicles By Meghan Young | Published 2013-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/horn-please References: [fastcodesign](http://www.fastcodesign.com/1671695/a-photo-exploration-of-indias-ragtag-truck-culture) & [hornpleaseindia](http://hornpleaseindia.com/) Think of a stereotypical American truck driver and an image of a big red-faced man in a trucker hat will come to mind; think of an [Indian truck driver](https://www.trendhunter.com/trends/bidri-collection) and some may draw a blank, which the Horn Please photo series will gladly fill in. Treating their trucks like a home away from home, they have been vibrantly and ornately decorated while the men themselves seem more put together and comely. Shot by [New York photographer](https://www.trendhunter.com/trends/paul-anthony-smith) Dan Eckstein, the Horn Please series shows how personal the [inside of each truck](https://www.trendhunter.com/trends/bentley-mulliner-inspired-by-china) is. Spending two and a half weeks on the Grand Trunk Road alongside his driver, guide and translator Sukkhi, Eckstein managed to capture a culture often unseen in the Horn Please series. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 87% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Ornate Vehicle Decoration:** Disruptive innovation opportunity: Develop new materials and techniques for truck decoration to meet the growing demand for personalized and visually striking vehicles. - **Truck Driver Culture:** Disruptive innovation opportunity: Create platforms or services that connect truck drivers globally, allowing them to share experiences and build communities. - **Truck Photography:** Disruptive innovation opportunity: Develop advanced photography technologies or apps specifically designed for capturing the unique aspects of truck culture. ### Industries Being Reshaped - **Automotive:** Disruptive innovation opportunity: Integrate technology into trucks, such as augmented reality windshields or advanced driver-assistance systems, to enhance the overall trucking experience. - **Travel and Tourism:** Disruptive innovation opportunity: Offer guided tours or experiences that allow travelers to explore and learn about different truck driver cultures around the world. - **Photography:** Disruptive innovation opportunity: Develop specialized camera equipment or editing software tailored for capturing and showcasing cultural photography projects, like the Horn Please series. ## Related on Trend Hunter - [Bespoke Car Art](https://www.trendhunter.com/trends/Tattoo-Inspired-Land-Rover.md) - [Living Area-Equipped Shipping Trucks](https://www.trendhunter.com/trends/geely-homtruck.md) - [Trucker Gear Collections](https://www.trendhunter.com/trends/trucker-gear.md) - [Modernized War-Inspired Truck Designs](https://www.trendhunter.com/trends/van-daryl-war-truck.md) - [Muscular Pickup Truck Concepts](https://www.trendhunter.com/trends/nissan-yuga-pickup-truck-concept.md) - [Restored Rustic Truck Designs](https://www.trendhunter.com/trends/1970-chevrolet.md) - [Beautiful Automotive Design Books](https://www.trendhunter.com/trends/benecict-redrove-auto-photo-manual.md) - [Cross-Country Camper Trucks](https://www.trendhunter.com/trends/camper-truck.md) - [Friendly Business Delivery Trucks](https://www.trendhunter.com/trends/autonomous-delivery-truck.md)