# Slow-Smoked Sandwich Meats The Hormel Natural Choice Hardwood Smoked Lunch Meats are Premium By Michael Hemsworth | Published 2020-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hormel-natural-choice-hardwood-smoked-lunch-meats References: [preparedfoods](https://www.preparedfoods.com/articles/123887-hormel-natural-choice-hardwood-smoked-lunch-meats) & [hormelfoods](http://www.hormelfoods.com/) The Hormel Natural Choice Hardwood Smoked Lunch Meats are one of the latest offerings from the brand that will provide consumers with a premium way to enhance their favorite recipes and sandwiches. The products are hardwood-smoked over real wood chips for over four hours, which helps to infuse a distinct flavor profile that's artisanal in nature. The meats come in four varieties including Applewood Turkey with Garlic & Herbs, Applewood Ham, Pecanwood Ham with Brown Sugar and Pecanwood Ham with Sweet Black Pepper. The Hormel Natural Choice Hardwood Smoked Lunch Meats are sold in packaging with a flame-shaped cutout to let shoppers see the product prior to purchase to highlight the premium nature of the meats. The lunch meats are available now at retailers nationwide. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 12% | Activity: 1% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Flavor Profiles:** Opportunity for innovative brands to create unique, handcrafted food products with distinctive flavor profiles. - **Transparent Packaging:** Potential for packaging designs that allow consumers to see the product before purchase, emphasizing the quality of the product. - **Premium Ingredients:** Demand for high-quality ingredients in lunch meats presents an opening for brands to offer premium options with unique flavors and natural smoking processes. ### Where This Applies - **Food and Beverage:** Companies can explore the development of innovative smoked meat products to cater to the growing demand for unique flavor experiences. - **Packaging:** Opportunity to develop packaging solutions that showcase products in an appealing and transparent way to communicate quality and freshness. - **Grocery and Retail:** Retailers can consider stocking premium, hardwood-smoked lunch meats that appeal to consumers looking for high-quality, flavorful options for their recipes and sandwiches. ## Related on Trend Hunter - [Minimally Processed Sandwich Meats](https://www.trendhunter.com/trends/sandwich-pepperoni.md) - [Dynamic Lunch Meat Products](https://www.trendhunter.com/trends/hillshire-farms.md) - [Hot Honey-Inspired Lunch Meats](https://www.trendhunter.com/trends/lunch-meat.md) - [Elevated Meat Lunch Kits](https://www.trendhunter.com/trends/greenfield-natural-meat-co.md) - [Hardwood-Smoked Bacon Products](https://www.trendhunter.com/trends/bacon-product-range.md) - [Flavorful Deli Meat Options](https://www.trendhunter.com/trends/deli-meat1.md) - [Premium Sliced Salami Meats](https://www.trendhunter.com/trends/sliced-hard-salami.md) - [Meat Snack Product Ranges](https://www.trendhunter.com/trends/meat-snack-product.md) - [Uncured Charcuterie Meats](https://www.trendhunter.com/trends/margherita-allnatural-charcuterie-cuts.md)