# Document Dessert Ads The Horlicks Nutribic Biscuits Campaign Promotes Nutrition at Work By Meghan Young | Published 2013-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/horlicks-nutribic-biscuits-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/03/horlicks-nutribic-biscuits-emails-docs-folder/) & [jwt](http://www.jwt.com) The Horlicks Nutribic Biscuits campaign acknowledges the sad fact that for many, work never ends. But just because people can be endlessly busy, that doesn't mean they should sacrifice their health. This cookie provides just the right amount of a pick-me-up to get people through the day before proper mealtimes. Conceived and executed by the JWT ad agency branch based in India, the Horlicks Nutribic Biscuits campaign revolves around atypical cookies, the ingredients of which are emails, word docs and other work folders. Art directed by Subhash Sudhakaran with creative direction by Swati Bhattacharya, the images send a powerful message about nutrition at work. With a big bite taken out of each cookie, the images were illustrated by artist Myoo. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 43% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Nutrition at Work:** Opportunity for food and beverage companies to innovate workplace snacks and meals that prioritize nutrition and convenience. - **Functional Food Cookies:** Opportunity for food companies to innovate with functional ingredients in snack items such as cookies that serve a specific purpose. - **Visual Storytelling in Advertising:** Opportunity for advertising agencies to use creative and visually appealing campaigns that effectively convey a message. ### Sectors Adopting This - **Food and Beverage:** Industry that can benefit from creating products specifically aimed to cater to the needs of busy working professionals. - **Advertising:** Industry that can benefit from exploring creative and unique ways to tell a story and promote products. - **Packaged Snacks:** Industry that can benefit from creating functional snack foods for on-the-go individuals who prioritize health and convenience. ## Related on Trend Hunter - [Text Message Cereal Campaigns](https://www.trendhunter.com/trends/weetabix-have-you-had-yours.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Nutritious Protein Biscuits](https://www.trendhunter.com/trends/protein-biskoot.md) - [Branded Cookie Breaks](https://www.trendhunter.com/trends/microsoft-365-oreo.md) - [Celebratory Biscuit Campaigns](https://www.trendhunter.com/trends/mcvities-chocolate-digestives.md) - [Healthy Australian Snack Ranges](https://www.trendhunter.com/trends/snack-right.md) - [Mid-Day Energy Cookies](https://www.trendhunter.com/trends/3pm-afternoon-bites.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Personal Break-Emphasizing Campaigns](https://www.trendhunter.com/trends/personal-breaks.md)