# Sleepy Toy Campaigns The Horlicks Ads Makes You Sleepy Just Looking at Them By Meghan Young | Published 2010-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/horlicks-ads References: [behance.net](http://www.behance.net/gallery/Horlicks-Bedtime-Drink/665281) & [gerritbasson](http://www.gerritbasson.com/work/) These Horlicks ads know just how to get into the mind of a child. Taking cues from 'Toy Story' and other [animated inanimate playthings](https://www.trendhunter.com/trends/life-in-stitches), they latch onto the [imagination of children](https://www.trendhunter.com/trends/childrens-holiday-campaign), showing them that if their toys need some rest time, so do they. The brainchild of Gerrit Basson and Josh Selter, the Horlicks ads are clever and child-friendly. Based around a [bedtime drink](https://www.trendhunter.com/trends/horlicks-sticky-toffee-pudding) that helps you get your Zzzs, I'm just getting sleepy looking at it. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 47% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Child-friendly Advertising:** Opportunity to create child-friendly advertising campaigns that tap into the imagination of children and connect with their emotions. - **Product-driven Storytelling:** Opportunity to use animated inanimate objects to tell compelling stories and engage consumers. - **Promoting Healthy Sleep Habits:** Opportunity to promote products or services that encourage good sleep habits, such as bedtime drinks or relaxation techniques. ### Where This Applies - **Advertising and Marketing:** Opportunity for advertising agencies to develop innovative child-targeted campaigns that resonate with young audiences. - **Animation and Entertainment:** Opportunity for animation studios and entertainment companies to create captivating content using animated inanimate objects. - **Health and Wellness:** Opportunity for companies in the health and wellness industry to develop and market products that promote healthy sleep habits. ## Related on Trend Hunter - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Screen-Free Sleep Companions](https://www.trendhunter.com/trends/sleepy-friends.md) - [Relaxing Botanical-Infused Milks](https://www.trendhunter.com/trends/bedtime-milk.md) - [Sleep Drink Rebrands](https://www.trendhunter.com/trends/sleepy-coffee-vanilla-latte.md) - [Child-Friendly Sleep Gummies](https://www.trendhunter.com/trends/vitawell-kids-little-dreamers.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md)