# Protein-Enriched Dairy Drinks The Horizon Organic High Protein Milk Comes in Three Varieties By Michael Hemsworth | Published 2019-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/horizon-organic-high-protein-milk References: [preparedfoods](https://www.preparedfoods.com/articles/121897-horizon-organic-protein-milk) & [horizon](http://www.horizon.com/) The Horizon Organic High Protein Milk is the latest offering from the brand that aims to offer consumers with an easier way to [up their protein intake](https://www.trendhunter.com/trends/high-protein-milk) without the need for supplements. The milk comes in three varieties including Reduced Fat Plain, Reduced Fat Chocolate and Vitamin D, which are all packed with 12 grams of protein per eight ounce serving. This is positioned as 50% more protein than traditional milk varieties to make it perfect for consumption on its own, [in smoothies or cereals](https://www.trendhunter.com/trends/organic-highprotein-smoothies), or your choice of other recipe. The Horizon Organic High Protein Milk features the [USDA](https://www.trendhunter.com/trends/this-milk-means-business) Organic seal of approval and has been enriched with organic milk protein concentrate to help raise the level of protein in each carton. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 33% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Protein-enriched Dairy Beverages:** Disruptive innovation opportunity: Explore alternative protein sources and create protein-enhanced dairy products to meet the growing demand for high-protein beverages. - **Functional Dairy Products:** Disruptive innovation opportunity: Develop dairy products fortified with additional nutrients and functional ingredients to cater to health-conscious consumers seeking more than just basic nutrition. - **Organic Protein Supplementation:** Disruptive innovation opportunity: Produce organic protein supplements from milk protein concentrate to tap into the market of health-conscious individuals looking for clean and sustainable protein sources. ### Who This Affects Most - **Dairy:** Disruptive innovation opportunity: Introduce innovative methods of enhancing dairy products with essential nutrients to capitalize on the growing health and wellness trend in the industry. - **Nutrition Supplements:** Disruptive innovation opportunity: Explore the use of organic milk protein concentrate as a key ingredient in protein supplements to target consumers seeking clean, organic, and sustainable nutritional options. - **Functional Foods:** Disruptive innovation opportunity: Develop a range of functional food products, including protein-enriched dairy beverages, to cater to health-conscious individuals looking for convenient and nutritious options. ## Related on Trend Hunter - [Low-Fat Protein-Rich Milks](https://www.trendhunter.com/trends/extra-protein-milk.md) - [Protein-Packed Milk Products](https://www.trendhunter.com/trends/alta-dena-protein-milk.md) - [Protein-Rich Milk Alternatives](https://www.trendhunter.com/trends/proteinrich-milk-alternative.md) - [Shelf-Stable Protein Milks](https://www.trendhunter.com/trends/benefitt-high-protein-uht-milk.md) - [High-Protein Almond Alt Milks](https://www.trendhunter.com/trends/silk-protein.md) - [Protein-Packed Chocolate Milks](https://www.trendhunter.com/trends/trumoo-zero.md) - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md) - [Refrigerated Protein Beverages](https://www.trendhunter.com/trends/fullprotein.md) - [Grab-and-Go Protein Milks](https://www.trendhunter.com/trends/high-protein-fresh-milk.md)