# Racing Game Toy Collaborations Forza Horizon 5 Announced a Hot Wheels Expansion with the Toy Brand By Colin Smith | Published 2022-06-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/horizon-5-hot-wheels References: [hypebeast](https://hypebeast.com/2022/6/forza-horizon-5-hot-wheels-expansion) & [youtube](https://www.youtube.com/watch?v=Idg18QJCbXU)  [Xbox](https://www.trendhunter.com/trends/forza-motorsport-1) announced the 'Forza Horizon 5: Hot Wheels' expansion for its popular festival racing game. This expansion will bring a number of new vehicles and missions to the game. Players will be able to take part in a five-part Hot Wheel story in the game world. Following this story, racers will be eligible to collect 10 new [Hot Wheels-branded vehicles](https://www.trendhunter.com/trends/7eleven-x-hot-wheels-collection). One of the most exciting parts of this expansion, though, is the [sandbox track creator](https://www.trendhunter.com/trends/hot-wheels-challenge-accepted). Users will be able to take more than 80 pieces of Hot Wheels' famous orange track to create in-game racetracks that can be played both offline and multiplayer with friends around the world. These tracks add a new level of depth and detail to the world of Forza, as the Hot Wheels tracks can be built in the sky overtop the in-game world. Image Credit: Xbox ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 29% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Toy-video Game Collaborations:** Collaborations between toy brands and video games provide opportunities to create unique gaming experiences with physical goods. - **In-game User-generated Content:** Allowing users to create their own content within a game world can lead to new levels of engagement and creativity. - **Branded Collectible Vehicles:** Branded expansion packs that include new collectible vehicles offer opportunities to increase in-game purchases and brand exposure. ### Where This Applies - **Toy Industry:** Toys and merchandise featuring popular video game franchises can open up new revenue streams and brand partnerships for toy companies. - **Video Game Industry:** Collaborations with toy brands and in-game user-generated content can drive engagement and sales for video game companies. - **Collectibles Industry:** Branded collectible vehicles and other merchandise can increase sales and brand recognition for companies in the collectibles industry. ## Related on Trend Hunter - [Collaborative Toy Video Games](https://www.trendhunter.com/trends/hot-wheels-victory-lap.md) - [Mixed Reality Racer Games](https://www.trendhunter.com/trends/rift-rally.md) - [Expansive Racing Game Series](https://www.trendhunter.com/trends/forza-motorsport-1.md) - [Collaborative Toy Models](https://www.trendhunter.com/trends/hasbros-monopoly.md) - [Bold Racing Die-Casts](https://www.trendhunter.com/trends/2025-f1-grid.md) - [Toy-Themed Racing Games](https://www.trendhunter.com/trends/lego-2k-drive.md) - [Simulation Racing Games](https://www.trendhunter.com/trends/forza-motorsport.md) - [Snap-Together Race Tracks](https://www.trendhunter.com/trends/speed-snap-track-system.md) - [Toy-Inspired Sportscar Apparel](https://www.trendhunter.com/trends/wrangler-x-hot-wheels.md)