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# Customizable Third-Party Gaming Controllers
The Horipad Turbo Will Launch in Five Color Options

By Michael Hemsworth | Published 2025-10-04 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/horipad-turbo
References: [theverge](https://www.theverge.com/news/791438/hori-wireless-horipad-turbo-nintendo-switch-2-controller) & [horistore](https://horistore.com/shop/g/gnsx-126/)

![Customizable Third-Party Gaming Controllers](https://cdn.trendhunterstatic.com/thumbs/585/horipad-turbo.jpeg)

The Horipad Turbo has been announced as a lower cost, third-party alternative to the [Nintendo](https://www.trendhunter.com/trends/hori-split-pad-compact) Switch 2 Pro Controller to offer video game enthusiasts a customizable option to consider. The controller doesn't have [Amiibo](https://www.trendhunter.com/trends/my-mario) support or the ability to remotely wake up the console, but is paired with a lock button on the rear that will disable the middle buttons on the controller. This will eliminate the occurrence of accidentally taking screenshots or pressing the home button, while the funky color options have translucent housing to allow the internal workings to take centerstage.

The Horipad Turbo will be priced at 7,980 yen when it launches later this year in Japan, and will come in Mist Black, Shine Yellow, Aquasian, Frost White and Ruby Magenta color options.

Image Credit: Hori

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 58% | Activity: 58% | Freshness: 52%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### Key Themes Behind This Trend

- **Customizable Gaming Accessories:** The rise of customizable gaming accessories allows consumers to tailor their gaming experiences to their personal preferences, showcasing an industry shift towards individual expression within the gaming community.
- **Affordable Third-party Controllers:** With affordable third-party gaming controllers gaining traction, there's an opportunity to cater to budget-conscious gamers seeking alternatives to expensive branded controllers.
- **Visually Dynamic Designs:** The demand for visually dynamic designs in gaming hardware highlights a consumer interest in products that blend aesthetic appeal with functionality, creating a new market for stylish gaming gear.

### Where This Applies

- **Video Game Accessories:** The video game accessories industry is poised for growth as players seek customizable and visual appealing hardware that enhances their gaming setup.
- **Consumer Electronics:** In the consumer electronics sector, there is a shift towards more customizable consumer products, driven by a desire for personalized user experiences.
- **Toy and Game Manufacturing:** Toy and game manufacturers have the opportunity to innovate by integrating customization options and dynamic designs into their product lines, attracting niche gaming audiences.

## Related on Trend Hunter

- [Compact Aftermarket Gaming Controllers](https://www.trendhunter.com/trends/hori-split-pad-compact.md)
- [Premium Third-Party Controllers](https://www.trendhunter.com/trends/gulikit-tt-pro-tt-max.md)
- [Retro Game-Themed Controllers](https://www.trendhunter.com/trends/split-pad-pro.md)
- [Light Pastel-Colored Controllers](https://www.trendhunter.com/trends/nintendo-1.md)
- [Paint-Splattered Gaming Controllers](https://www.trendhunter.com/trends/splatoon-3-nintendo-switch-pro-controller.md)
- [Multifunctional Modern Gamepads](https://www.trendhunter.com/trends/8bitdo-pro-3.md)
- [Swappable Button Gamepads](https://www.trendhunter.com/trends/pro-3-controller.md)
- [Ergonomic Gamer Controller Systems](https://www.trendhunter.com/trends/crkd-nitro-deck-2.md)
- [Retro-Style Game Controllers](https://www.trendhunter.com/trends/nyxi.md)
