# Structural Outerwear Editorials The Elle Norway Hordur Ingason Photoshoot is Set Outdoors By Jordy E | Published 2014-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hordur-ingason References: [consultante-retail.blogspot](http://consultante-retail.blogspot.ca/2014/12/editorial-elle-norway-january-2015-rene.html) & [elle](http://www.elle.com) The [Elle Norway](https://www.trendhunter.com/trends/ksubi-by-elle-collection) January 2015 editorial produced by photographer Hordur Ingason displays an eclectic range of [structured outerwear](https://www.trendhunter.com/trends/fall-and-winter-line). Model Fia Ljungstrom is central to the series which features icy mountains and pristine blue waters. Stylist Ellen Lofts matched the wondrous backdrops pictured in this Elle Norway series with a striking assortment of coats, vests and turtlenecks. Ljungstrom appeared well-suited to cold temperates via fur fabrics, thick knits and hefty cuts of leather. Ingason got at the highly structured motifs present in these ensembles with his capture of angular lines and crisp apparel. In spite of the natural scene, these touches make for rather formal themes, making Ljungstrom fit for a variety of settings while clad in Lofts' high end ensembles. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 40% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Structured Outerwear:** The trend towards structured outerwear presents opportunities for disruptive innovation in material technology and custom fit. - **Eclectic Styling:** The trend towards eclectic styling presents opportunities for disruptive innovation in augmented reality fashion try-on apps and personalized styling services. - **Highly-structured Motifs:** The trend towards highly-structured motifs presents opportunities for disruptive innovation in 3D printed fashion and techno-couture design. ### Sectors Adopting This - **Fashion:** The fashion industry has the opportunity to disrupt the market by leveraging new materials and innovative customization techniques for structured outerwear. - **Technology:** The technology industry has the opportunity to disrupt the fashion industry by creating personalized styling options and augmented reality fashion try-on apps. - **Design:** The design industry has the opportunity to disrupt the fashion industry by exploring the potential of 3D printing and techno-couture in creating highly-structured fashion motifs. ## Related on Trend Hunter - [Scandinavian-Inspired Winter Jackets](https://www.trendhunter.com/trends/scandinavian-edition-jackets.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Winterized Technical Fashion Capsule](https://www.trendhunter.com/trends/222-winter.md) - [Winter-Ready Minimal Apparel](https://www.trendhunter.com/trends/axel-arigato-2.md) - [Chic Scandinavian-Style Jackets](https://www.trendhunter.com/trends/scandinavian-edition-hood-jacket.md) - [Modular Fw26 Tech Fashion](https://www.trendhunter.com/trends/hh118389225-4.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md)