# Ancient Mosaic Marketing Hora Wine Packaging Associates itself with the Roman Empire By Amelia Roblin | Published 2011-09-06 | World Source: Trend Hunter, https://www.trendhunter.com/trends/hora-wine-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/09/hora.html) & [sm-art.ba](http://www.sm-art.ba/portfolio/) There are two fundamental methods to earn credibility for a brand, either by referencing a [rich history of quality](https://www.trendhunter.com/trends/sophisticated-whisky-packaging) or by introducing a fresh edge. Hora Wine packaging opts for the former in both name and visual identity. Hora was the name of [the ancient Roman goddess](https://www.trendhunter.com/trends/goddess-collection) of the four seasons who had a heavy hand in affecting the climate and consequently the agriculture as well. By dubbing this drink Hora, the makers of the beverage could go as far as suggesting a divine equality of the grapes that have gone into it. To accompany the powerful name of the vino, the SMART studio of Bosnia & Herzegovina incorporated the images of antique mosaics into Hora Wine packaging, which are contemporary to the goddess's presence in ancient culture. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 31% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Ancient History Branding:** Opportunity for businesses to leverage the credibility and quality associated with ancient history in their brand identity. - **Divine Inspiration Marketing:** Opportunity to evoke a sense of divine influence and superior quality through product naming and storytelling. - **Antique Art Integration:** Opportunity for businesses to incorporate antique art elements into packaging design to create a sense of heritage and uniqueness. ### Industries Being Reshaped - **Wine & Spirits:** Opportunity for wine and spirits industry to adopt ancient history branding and divine inspiration marketing strategies to differentiate their products. - **Luxury Goods:** Opportunity for luxury goods industry to incorporate antique art integration into their packaging design, emphasizing heritage, craftsmanship, and exclusivity. - **Agribusiness:** Opportunity for agribusiness industry to leverage ancient history and divine inspiration to enhance their brand image and promote the quality of their produce. ## Related on Trend Hunter - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md)