# Hops-Seasoned French Fries Red Robin's New Hop-Salt Fries Combine the Best of Food and Beer By Katherine Pendrill | Published 2018-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hopsalt-fries References: [brandeating](https://www.brandeating.com/2018/07/red-robin-launches-new-hop-salt-fries.html) & [prnewswire](https://www.prnewswire.com/news-releases/red-robin-gourmet-burgers-and-brews-introduces-un-beer-lievably-delicious-bottomless-hop-salt-fries-and-new-island-heat-crispy-chicken-300675541.html) Few things go together better than beer and French Fries, which makes [Red Robin's](https://www.trendhunter.com/trends/tycoon-burger) new Hop-Salt Fries the ultimate culinary mashup. Created in partnership with the [Boston Beer Company](https://www.trendhunter.com/trends/deep-fried-pickle-wedges) (the same company that brews Samuel Adams), the new fries are a beer lover's dream come true. Red Robin's new Hop-Salt Fries originally made their debut last fall at the 2017 Great American Beer Festival and are now available as a limited-edition menu item. The tasty side dish consists of Red Robin's famous Bottomless Steak Fries, sprinkled with a unique seasoning developed by the Boston Beer Company. This seasoning includes both [Hallertau and Tettnang hops](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water), along with orange peel, and brown sugar to balance the slight bitterness of the hops. As Red Robin's SVP and CMO Dana Benfield explain, "Our culinary team does a great job at finding just the right balance of high-quality ingredients that work together to bring out a truly unique flavor experience." Image Credit: *Red Robin.* ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 36% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Craft Beer-inspired Food:** Red Robin's Hop-Salt Fries showcase the trend of incorporating craft beer flavors into traditional food items. - **Limited-edition Menu Items:** The popularity of Red Robin's Hop-Salt Fries demonstrates the demand for unique, limited-time offerings in the food industry. - **Collaborations Between Food and Beverage Brands:** The partnership between Red Robin and the Boston Beer Company highlights the trend of cross-industry collaborations to create innovative food and beverage products. ### Where This Applies - **Restaurant Industry:** Restaurants can capitalize on the craft beer trend by incorporating craft beer flavors into their menu items, attracting beer enthusiasts. - **Food and Beverage Industry:** Food and beverage companies have an opportunity to create limited-edition items that cater to consumers' desire for unique and exclusive experiences. - **Culinary Industry:** Culinary professionals can explore collaborations with beverage brands to create innovative flavor profiles and enhance the dining experience. ## Related on Trend Hunter - [Rippled Air-Fried Side Dishes](https://www.trendhunter.com/trends/ripple-fries.md) - [Hot Honey-Inspired Burger Menus](https://www.trendhunter.com/trends/red-robin-gourmet-burgers.md) - [French Fry Restaurant Concepts](https://www.trendhunter.com/trends/fifis-fry-co.md) - [Sweet Funnel Cake Fries](https://www.trendhunter.com/trends/new-funnel-cake-fries.md) - [Ketchup-Infused French Fries](https://www.trendhunter.com/trends/ketchupinfused-french-fries.md) - [Cheesy Waffle Fries Appetizers](https://www.trendhunter.com/trends/brew-pub-loaded-fries.md) - [Onion-Made Fries Side Dishes](https://www.trendhunter.com/trends/fryseasoned-onion-fries.md) - [Air-Fried French Fries](https://www.trendhunter.com/trends/air-fried-french-fries.md) - [Elevated Truffle Burgers](https://www.trendhunter.com/trends/tycoon-burger.md)