# Cloudy Beer Packaging The Sixpoint Puff Conveys the Hoppy Beer Through the Use of Clouds By Michael Hemsworth | Published 2016-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hoppy-beer References: [uncrate](http://uncrate.com/stuff/sixpoint-puff-beer/) & [sixpoint](http://sixpoint.com/beers/cycliquids/puff) A cloudy, hoppy beer like Sixpoint Puff deserves a branding effort that translates this unfiltered nature to the consumer, which has been achieved with this [cloud-focused packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition). A [hazy aesthetic](https://www.trendhunter.com/trends/empyrean-brewing) is made apparent on the cans and box of the Sixpoint Puff beer to help correlate the product to the look of a cloudy day. This enhances the sense of whimsy associated with the hoppy beer and makes it a more playful option on the store shelf. Regarding the beer itself, Sixpoint Puff is unfiltered, features an ABV of 9.8% and features an extra dose of dry hops. This blend was devised just for the Puff variety and helps the brand remain separate from other beers on the market. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 27% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Cloudy Branding:** Companies can take inspiration from Sixpoint Puff's use of cloudy branding to create unique and playful packaging for their own unfiltered or hazy products. - **Hyper-targeted Beer Blends:** Breweries can follow Sixpoint Puff's lead by creating hyper-targeted beer blends with unique ingredients to stand out in a crowded market. - **Whimsical Aesthetics:** Brands can incorporate more whimsical aesthetics into their packaging to add a playful element that entices consumers and sets their products apart from competitors. ### Where This Applies - **Craft Beer:** Craft breweries can incorporate Sixpoint Puff's use of unique blends and branding to differentiate their products in a crowded market and appeal to consumers seeking unique beer experiences. - **Packaging Design:** Packaging designers can take inspiration from Sixpoint Puff's playful and inventive use of branding to create eye-catching and memorable designs that help products stand out on store shelves. - **Alcohol Marketing:** Alcohol marketers can explore more whimsical, playful approaches to branding like Sixpoint Puff's packaging to create engaging campaigns that resonate with consumers and drive sales. ## Related on Trend Hunter - [Dip-Hopped Hazy IPAs](https://www.trendhunter.com/trends/diphopped-hazy-ipa.md) - [Fruit-Punctuated Hazy IPAs](https://www.trendhunter.com/trends/fruitpunctuated-hazy-ipa.md) - [Peach-Infused Hazy IPAs](https://www.trendhunter.com/trends/peach-hazy-ipa.md) - [Art-Appreciating Hazy IPAs](https://www.trendhunter.com/trends/artistic-hazy-ipas.md) - [Hazily Hopped Unfiltered IPAs](https://www.trendhunter.com/trends/unfiltered-ipa.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Double-Hopped Hazy IPAs](https://www.trendhunter.com/trends/doublehopped-hazy-ipa.md) - [Pop Art-Appreciating IPAs](https://www.trendhunter.com/trends/double-ipas.md) - [Outdoorsy Tropical IPAs](https://www.trendhunter.com/trends/tropical-ipa.md)