# Honey-Laced Hoppy Ales This Trappist Beer Combines Experimental Hops & Heather Honey By Rahul Kalvapalle | Published 2021-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hoppy-ale References: [walesonline](https://www.walesonline.co.uk/whats-on/food-drink-news/brewdog-la-trappe-team-up-22135132) & [brewdog](https://www.brewdog.com/uk/la-trappe-practise-what-you-preach-1-bottle)  Multinational brewery chain [BrewDog](https://www.trendhunter.com/trends/brewdog-x-candy-kittens-eton-mess-new-england-ipa) has teamed up with De Koningshoeven Brewery, the venerable brewers of legendary La Trappe beers, to launch an innovative hoppy ale that goes beyond the regular flavor profiles associated with high-hop brews by incorporating the distinctive and characteristic taste of dark amber heather honey. The 'Practise What You Preach' honey ale is built around the popular quadruple style of Trappist beer. However, what sets it apart is that it doesn't use the regular hops that can be found in regular pale ales, but instead uses a new experimental hop called HBC-692, combining it with the unique taste of heather honey. Add to that the instantly recognizable taste of [Belgian yeast](https://www.trendhunter.com/trends/yeast-strain) and unabashedly boozy overall profile and you have a truly delectable honey ale that will appeal to connoisseurs of beers that combine tradition and innovation. Image Credit: Brewdog ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 8% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Honey-laced Beers:** Breweries are experimenting with incorporating honey into their beer recipes to create unique and flavorful brews. - **Use of Experimental Hops:** Breweries are incorporating new and experimental hop varieties to create unique and distinct flavors in their beers. - **Combining Traditional and Innovative Flavors:** Breweries are exploring the combination of traditional flavors, such as Belgian yeast, with innovative ingredients, such as honey and experimental hops. ### Industries Being Reshaped - **Craft Beer:** Craft breweries can use honey and experimental hops to create distinct and innovative beer flavors that appeal to connoisseurs. - **Food and Beverage Manufacturing:** Food and beverage manufacturers can explore the use of honey and experimental hops to create unique and flavorful products that stand out in the market. - **Hospitality:** Hotels, bars, and restaurants can offer honey-laced beers to attract customers who are interested in trying innovative and unique beer flavors. ## Related on Trend Hunter - [Honey-Infused Blonde Beers](https://www.trendhunter.com/trends/blonde-beer.md) - [Earthy Honey Lagers](https://www.trendhunter.com/trends/honey-lager.md) - [Autumnal Amber Ales](https://www.trendhunter.com/trends/amber-ale.md) - [Juicily Hopped IPA Beers](https://www.trendhunter.com/trends/ipa-beers.md) - [Robustly Flavored Beers](https://www.trendhunter.com/trends/belgianstyle-tripel.md) - [Hazily Hopped Unfiltered IPAs](https://www.trendhunter.com/trends/unfiltered-ipa.md) - [Northwest-Inspired Pale Ales](https://www.trendhunter.com/trends/belgian-pale-ale.md) - [Amber Full-Bodied Ales](https://www.trendhunter.com/trends/fullbodied-ale.md) - [Experimental Summer IPAs](https://www.trendhunter.com/trends/summer-ipa.md)