# Convention-Breaking Fall Collections The HOPE Fall/Winter 2018 Range Channels Individualism By Amy Duong | Published 2018-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hope-fallwinter References: [highsnobiety](https://www.highsnobiety.com/p/hope-fw18-collection) & [hope-sthlm](https://hope-sthlm.com/us/) The new [HOPE Fall/Winter 2018 range](https://www.trendhunter.com/trends/high-winter) offers pieces that celebrate individuality by breaking free from convention. The latest collection by the label dials all the way back to a lost way of dressing when the attention was highlighted on individual pieces. HOPE aims to bring back this emphasis on individual items, shedding light on how every garment serves a specific purpose in any wardrobe. It still encourages [mix-and-matching](https://www.trendhunter.com/trends/undercover-5), however, at the core, it ensures a sense of uniqueness and ignores convention. Some of the standout pieces from the HOPE Fall/Winter 2018 collection are the [short bowling jackets](https://www.trendhunter.com/trends/hm-x-glenn-martens), checked car coats detailed with faux fur, short-sleeved dresses, shimmering suits and floral-printed shirts. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 79% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Individuality-centric Fashion:** The HOPE Fall/Winter 2018 range breaks free from convention, focusing on individual pieces that celebrate uniqueness. - **Return to Lost Fashion Styles:** HOPE aims to bring back a lost way of dressing, highlighting the importance of individual garments in any wardrobe. - **Emphasis on Unconventional Mixing and Matching:** While encouraging mix-and-matching, HOPE ensures a sense of uniqueness and rejects conventional fashion norms. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can capitalize on the trend of individuality-centric fashion by offering unique and unconventional pieces in their collections. - **Retro & Vintage Fashion:** Retro and vintage fashion brands have an opportunity to cater to the trend of returning to lost fashion styles, offering nostalgic and unique clothing options. - **Personal Styling:** Personal stylists can embrace the trend of unconventional mixing and matching, providing clients with guidance on creating unique and non-conformist outfits. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Modular Fw26 Tech Fashion](https://www.trendhunter.com/trends/hh118389225-4.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)