# Non-Alcoholic Nootropic Hop Waters HOP WTR Sparkling Hop Water is Calorie and Alcohol-Free By Michael Hemsworth | Published 2021-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hop-wtr References: [hopwtr](https://hopwtr.com) The [HOP](https://www.trendhunter.com/trends/hop-wtr-spiced-apple) WTR sparkling hop water is a calorie-free refreshment focused on providing health-conscious consumers with a bold, flavorful drink to enjoy in place of mainstream options available. The sparkling drink makes a great alternative to beer that contains no sugar, alcohol or gluten and comes in several flavor options. The use of hops helps to call to mind a high-quality beer, while large bubbles offer a satisfyingly crisp mouthfeel and the incorporation of [nootropics and adaptogens](https://www.trendhunter.com/trends/zero-proof-by-recess) help to combat stress. The HOP WTR sparkling hop water is a refreshing drink that will provide consumers with the perfect alternative to alcoholic options on the market or sugar-rich ones to help satisfy cravings for sparkling beverages in a guilt-free manner. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 49% | Activity: 78% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Beverages:** The rise of non-alcoholic beverages presents an opportunity for HOP WTR to tap into health-conscious and sober communities seeking a flavorful and refreshing drink without the negative effects of alcohol. - **Nootropics and Adaptogens:** The incorporation of nootropics and adaptogens in HOP WTR can disrupt the functional beverage industry by providing a delicious and healthy alternative to energy drinks and other functional beverages. - **Gluten-free Alternatives:** With an increasing number of consumers adhering to gluten-free diets, HOP WTR can disrupt the market by offering a refreshing and flavorful gluten-free alternative to mainstream sparkling beverages. ### Industries Being Reshaped - **Beverage Industry:** HOP WTR can disrupt the beverage industry by offering a unique and flavorful non-alcoholic alternative to traditional drinks, such as beer and soda. - **Functional Beverage Industry:** By incorporating nootropics and adaptogens, HOP WTR has the potential to disrupt the functional beverage industry and offer a healthier alternative to traditional energy and sports drinks. - **Health Food Industry:** With a focus on health and wellness, HOP WTR can tap into the health food industry by providing a delicious and refreshing beverage that contains no sugar or gluten and is infused with adaptogens and nootropics. ## Related on Trend Hunter - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [Citrusy Hopped Waters](https://www.trendhunter.com/trends/hop-wtr-lime.md) - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [Festively Spiced Sparkling Waters](https://www.trendhunter.com/trends/hop-wtr-spiced-apple.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Peach-Flavored Sparkling Waters](https://www.trendhunter.com/trends/hop-wtr-1.md) - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark.md) - [IPA-Inspired Sparkling Waters](https://www.trendhunter.com/trends/hop-splash.md) - [Grapefruit-Flavored Adaptogen Drinks](https://www.trendhunter.com/trends/ruby-red-grapefruit.md)