# Citrusy Hopped Tea Refreshments HOP WTR Iced Tea & Lemonade Offers a New Take on a Classic By Michael Hemsworth | Published 2025-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hop-wtr-iced-tea-lemonade1 References: [bevnet](https://www.bevnet.com/news/2025/new-products-poppi-gets-punchy-zico-goes-pure-juneshine-finds-fiber) & [hopwtr](https://hopwtr.com/products/iced-tea-lemonade)  [HOP WTR Iced Tea & Lemonade](https://www.trendhunter.com/trends/hop-wtr-iced-tea-lemonade) is a new refreshment from the hop-infused beverage brand that aims to quench thirst this summer with its elevated take on a classic drink recipe. The drink is the brand's first hopped tea refreshment that's inspired by the classic [Half & Half](https://www.trendhunter.com/trends/half-half) recipe (AKA The Arnold Palmer), which incorporates iced tea with lemonade for flavorful results. The drink features the brand's signature hop-infused recipe that will offer the distinct flavor in every sip to transition the drink from simple to complex without any fuss. HOP WTR Iced Tea & Lemonade is available now from [Sprouts](https://www.trendhunter.com/trends/functional-nonalcoholic-cocktail) locations in the US where shoppers can pick up a six-pack for $36.99. The drink is infused with adaptogens and nootropics with no alcohol, carbs, sugar or calories in the mix. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 34% | Activity: 44% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hop-infused Beverages:** The intersection of traditional drink flavors and innovative hop infusions offers a new category of refreshment. - **Adaptogenic Drinks:** Beverages incorporating adaptogens tap into wellness trends by offering consumers stress-relief benefits. - **Nootropic-enhanced Beverages:** Drinks with nootropics are gaining popularity as consumers seek mental clarity and improved cognitive function. ### Industries Being Reshaped - **Functional Beverage Industry:** The rise of functional beverages that incorporate health-boosting ingredients is transforming the consumer drinks market. - **Alcohol-free Beverage Industry:** An increase in demand for sophisticated non-alcoholic drinks creates opportunities for innovation within this growing segment. - **Retail Health Foods Market:** Retail locations like Sprouts are capitalizing on the health-focused product trend to broaden their beverage offerings. ## Related on Trend Hunter - [Citrusy Hopped Waters](https://www.trendhunter.com/trends/hop-wtr-lime.md) - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark.md) - [Peach-Flavored Sparkling Waters](https://www.trendhunter.com/trends/hop-wtr-1.md) - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [Grapefruit-Flavored Adaptogen Drinks](https://www.trendhunter.com/trends/ruby-red-grapefruit.md) - [Refreshing Sparkling Hop Waters](https://www.trendhunter.com/trends/sparkling-hop-water.md) - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [Festively Spiced Sparkling Waters](https://www.trendhunter.com/trends/hop-wtr-spiced-apple.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md)