# Beer-Enhancing Tea Bags Hop Theory Creates an Affordable Way to Enjoy a Premium Brew By Meghan Young | Published 2015-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hop-theory References: [ohgizmo](http://www.ohgizmo.com/2015/04/16/beer-tea-bags-enhance-cheap-brew-flavour/) & [kickstarter](https://www.kickstarter.com/projects/915128700/hop-theory) Craft beer is becoming big around the world, yet the price tag attached to them is often too expensive to some; that's where Hop Theory steps in. This company has created 'Beer Enhancing Sachets' that are essentially [tea bags for beer](https://www.trendhunter.com/trends/athome-seance-kit). By steeping them in a freshly poured glass of ale, Hop Theory's sachets gives it a whole new range of flavors. A mixture of [hops, fruit peels and natural flavors](https://www.trendhunter.com/trends/sparkling-hop-water), Hop Theory's Beer Enhancing Sachets help to mask the lacking taste of cheaper brews. It also helps to customize the experience, which beer lovers will appreciate. The first blend, dubbed Relativity, is delicious and refreshing -- perfect for hot summer days. A single sachet is able to infuse up to four beers as well, which makes it even more cost effective. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Beer-enhancing Sachets:** Hop Theory has created a new range of flavors for beer by developing a beer-enhancing sachet. - **Customizing Beer Experience:** Craft brewers are focusing more on creating a customized beer taste using tea bags and other sachets. - **Innovative Additives for Beer:** Companies are developing new additives such as fruit peels, natural flavors and hops in tea-bag form to enhance the beer experience. ### Sectors Adopting This - **Craft Beer:** Craft beer industry is constantly looking for innovative ways to create a unique experience for its customers. - **Food and Beverage:** Innovative sachets for beer presents new opportunities for food and beverage companies to create new products. - **Retail Industry:** The sales of these beer-enhancing sachets can be profitable for retailers looking for innovative products to showcase. ## Related on Trend Hunter - [Green Tea-Infused Beers](https://www.trendhunter.com/trends/dad-daves-brewing-gabs-2023-boba-beer.md) - [Citrusy Hopped Tea Refreshments](https://www.trendhunter.com/trends/hop-wtr-iced-tea-lemonade1.md) - [Beverage-Boosting Tea Sachets](https://www.trendhunter.com/trends/tea-forts-cold-brew.md) - [Craft Iced Tea Sachets](https://www.trendhunter.com/trends/summer-camp-iced-tea.md) - [Hoppy Beer-Like Coffees](https://www.trendhunter.com/trends/hopped-up-coffee.md) - [Indian Darjeeling Hard Teas](https://www.trendhunter.com/trends/rupee-beer.md) - [Refreshing Hard Iced Teas](https://www.trendhunter.com/trends/refreshing-hard-iced-teas.md) - [Beer-Enhancing Oil Hop Extracts](https://www.trendhunter.com/trends/oil-hop-extract.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)