# Intensely Flavored Pale Ales Lagunitas' New Hop Stoopid Ale Offers a Smooth and Clean Hop Taste By Madison Mackay | Published 2019-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hop-stoopid References: [gearmoose](https://gearmoose.com/lagunitas-hop-stoopid-ale/) & [lagunitas](https://lagunitas.com/beer/hop-stoopid) Known for its [high-end and uniquely flavored craft beer](https://www.trendhunter.com/trends/galaxy-ripple-imperial-ipa), [Lagunitas](https://www.trendhunter.com/trends/hoppy-single-malt-whiskey)' new Hop Stoopid Ale fits in with the brand's bold lineup well. The new ale features a classic flavor, while offering a large eight percent ABV with an [uncommon amount of hops](https://www.trendhunter.com/trends/sparkling-hop-water). The aromatic beer is bottled in a short and stout pale burgundy bottle with a vintage-style label -- using bright colors to signify the bold flavors inside. Created to be enjoyed on a rainy spring evening, the ale offers a warm and familiar feeling by using mass amounts of high-end hops. Created to be an instant classic, the new Hop Stoopid Ale from Lagunitas was brewed in Petaluma, California, to ensure only hand-picked local products are used for production. Image Credit: [Gear Moose](https://gearmoose.com/lagunitas-hop-stoopid-ale/) ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Intensely Flavored Pale Ales:** Craft breweries are increasingly utilizing unique flavors and higher ABV levels to offer a distinguished product. - **Bold Label Designs:** Distinctive and eye-catching labels are becoming a staple for craft beer packaging. - **Locally Sourced Ingredients:** Source and traceability of ingredients are becoming increasingly important in the craft beer industry. ### Industries Being Reshaped - **Craft Beer:** Craft breweries are able to differentiate from macrobreweries by offering specialty, high-quality, and unique products. - **Packaging:** Craft beer packaging design and branding is a growing niche in the design industry. - **Agriculture:** Local farms and ingredient providers are gaining traction within the craft beer industry. ## Related on Trend Hunter - [Dip-Hopped Hazy IPAs](https://www.trendhunter.com/trends/diphopped-hazy-ipa.md) - [Hop-Heavy Double IPAs](https://www.trendhunter.com/trends/strong-ipas.md) - [Heavily Hopped Brown Ales](https://www.trendhunter.com/trends/brown-ale.md) - [Lusciously Aromatic Hazy IPAs](https://www.trendhunter.com/trends/juicy-hazy-ipa.md) - [No-Nonsense Northwest IPAs](https://www.trendhunter.com/trends/delicious-ipa.md) - [Aromatic Juicy IPAs](https://www.trendhunter.com/trends/juicy-ipa.md) - [Hazily Hopped Unfiltered IPAs](https://www.trendhunter.com/trends/unfiltered-ipa.md) - [Robust Single-Serve Imperial IPAs](https://www.trendhunter.com/trends/singleserve-imperial-ipa.md) - [Summer-Centric Hoppy Pilsners](https://www.trendhunter.com/trends/hoppy-pilsner.md)