# IPA-Inspired Sparkling Waters Hop Splash is a Sparkling, Hop-Infused Water with Zero Alcohol By Laura McQuarrie | Published 2022-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hop-splash References: [bevnet](https://www.bevnet.com/news/2022/sierra-nevada-enters-non-alc-fray-with-hop-splash-sparkling-hop-infused-water) & [shop.sierranevada](https://shop.sierranevada.com/products/hop-splash-sparkling-hop-infused-water-12-pack)  [Sierra Nevada](https://www.trendhunter.com/trends/non-alcoholic-brews) is entering the non-alcoholic beverage market with Hop Splash, its own sparkling water infused with Citra and Amarillo hops. Hop Splash is described as a "[sparkling hop-infused water](https://www.trendhunter.com/trends/hopinfused-sparkling-water) that goes 100% on hop flavor and nada on everything else: zero alcohol, zero calories, zero carbs, and zero sugar" and it's suited for moments that call for alcohol-free refreshment. The IPA-inspired beverage is said to be full of the fruity flavors of peach, mango and passionfruit, plus it provides a crisp and clean drinking experience that quenches thirst. Craft beer is a complex market and with consumers' preferences and palates shifting, many breweries are creating hard seltzers, hard sparkling water or entirely [non-alcoholic options](https://www.trendhunter.com/trends/alcohol-free-brews) that are just as refreshing. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 42% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Beverages with Unique Infusions:** Crafting non-alcoholic drinks that feature unexpected flavors and ingredients, like hop-infused sparkling water, creates a disruptive innovation opportunity. - **Alternative Refreshment Options:** With shifting consumer preferences, creating refreshing options like entirely non-alcoholic beverages or alternatives to traditional beer presents a disruptive innovation opportunity. - **Exciting Flavor Combinations:** Combining unexpected flavors like peach, mango, and passionfruit with hops to create a crisp and refreshing drinking experience presents a disruptive innovation opportunity. ### Where This Applies - **Beverage Manufacturing:** Beverage manufacturers can consider expanding their product lines to include unique non-alcoholic options, like hop-infused sparkling water, in response to shifting consumer preferences and tastes. - **Craft Beer Industry:** Craft breweries can create alternative refreshment options, like entirely non-alcoholic offerings, to stay competitive in the changing market and meet evolving consumer preferences. - **Sparkling Water Industry:** Sparkling water companies can explore unique infusions, like hops, to differentiate their products and offer consumers exciting flavor options in a crowded market. ## Related on Trend Hunter - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Refreshing Sparkling Hop Waters](https://www.trendhunter.com/trends/sparkling-hop-water.md) - [Non-Alcoholic IPAs](https://www.trendhunter.com/trends/really-really-hoppy.md) - [Crisp Non-Alcoholic Brews](https://www.trendhunter.com/trends/non-alcoholic-brews.md) - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [Citrusy Hopped Waters](https://www.trendhunter.com/trends/hop-wtr-lime.md)