# Can-Connecting Drinking Accessories HOP WTR's HOP SPCR Helps Drinkers Replenish & Rehydrate By Laura McQuarrie | Published 2023-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hop-spcr References: [finance.yahoo](https://finance.yahoo.com/news/july-4th-hop-wtr-launches-130500349.html) & [hopwtr](https://hopwtr.com/pages/hop-spcr)  Staying hydrated is essential for overall health and well-being and it becomes particularly important when consuming alcohol—and with this in mind, [HOP WTR](https://www.trendhunter.com/trends/hop-wtr-drink) created the HOP SPCR. The 4th of July is one of the biggest drinking holidays of the year and to make sure that drinkers keep themselves adequately hydrated, the [non-alcoholic sparkling hop water](https://www.trendhunter.com/trends/sparkling-hop-water) brand created the HOP SPCR "to space out drinking by inserting a dose of hoppy hydration between brews." This can-connecting drinking accessory makes it possible to stack one can on top of another so that in between alcoholic beverages, drinkers replenish themselves with the stress-reducing, mood-boosting benefits of HOP WTR, thanks to its [adaptogenic and nootropic ingredients](https://www.trendhunter.com/trends/zero-proof-by-recess). HOP SPCR allows consumers to hold up to six cans in one hand. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 68% | Activity: 74% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Adaptogenic Beverage:** Creating adaptogenic and nootropic beverages that offer stress-reducing and mood-boosting benefits between alcoholic beverages. - **Stackable Drinking Accessories:** Designing can-connecting drinking accessories that allow drinkers to stack cans together for easy handling. - **Hydration Innovation:** Developing innovative ways to encourage and facilitate hydration while consuming alcohol. ### Industries Being Reshaped - **Beverage:** The beverage industry can explore opportunities to create adaptogenic and nootropic drinks for consumers to replenish and hydrate in between alcoholic beverages. - **Packaging:** The packaging industry can focus on designing stackable drinking accessories that improve convenience and ease of handling for consumers. - **Wellness:** The wellness industry can contribute to developing innovative solutions that promote hydration while consuming alcohol, with a focus on stress reduction and mood enhancement. ## Related on Trend Hunter - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [Festively Spiced Sparkling Waters](https://www.trendhunter.com/trends/hop-wtr-spiced-apple.md) - [Dry January Drink Lockers](https://www.trendhunter.com/trends/drink-locker.md) - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Citrusy Hopped Tea Refreshments](https://www.trendhunter.com/trends/hop-wtr-iced-tea-lemonade1.md) - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark.md) - [Citrusy Hopped Waters](https://www.trendhunter.com/trends/hop-wtr-lime.md) - [IPA-Inspired Sparkling Waters](https://www.trendhunter.com/trends/hop-splash.md)