# Leftover Bread-Based Beers Aldi is Launching Food Waste Beers Under the Hop Foundry Brand By Katherine Pendrill | Published 2024-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hop-foundry References: [foodbev](https://www.foodbev.com/news/aldi-boosts-sustainability-with-beers-made-from-food-waste)  The British grocery retailer [Aldi](https://www.trendhunter.com/trends/seven-bro7hers) is looking to offer consumers a more sustainable beer option under The Hop Foundry brand. In an effort to reduce food waste, Aldi has begun taking wasted bread and ‘wonky’ fruit to create two new beers. Launched under The Hop Foundry brand, the new beers include the [Toast Brewing](https://www.trendhunter.com/trends/toast-brewing-and-tiny-rebel) Another Round Session IPA and the [Freedom Brewing](https://www.trendhunter.com/trends/choc-shot-cherry) Misfits Summer Fruits Beer. The former has a citrusy flavor profile and has been made from 4,000 loaves of Aldi’s leftover tiger bread. As Louisa Ziane, co-founder at Toast Brewing, explains, "By using Aldi’s surplus bakery bread, we’re saving a whopping three tonnes from going to waste." On the other hand, the Freedom Brewing Misfits Summer Fruits Beer is made with nearly a tonne of strawberries, blackberries, blueberries, and raspberries that would have otherwise gone to waste. Image Credit: Aldi ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 49% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Food Waste Beers:** Repurposing surplus bakery bread and wonky fruit into craft beers to tackle food waste. - **Sustainable Alcoholic Beverages:** Utilizing environmentally harmful food waste to create innovative and sustainable drink options. - **Eco-friendly Brands:** Promoting brand identity through environmentally conscious products that appeal to eco-aware consumers. ### Where This Applies - **Craft Brewing:** Craft breweries are turning to unconventional ingredients like leftover bread to create unique beer offerings. - **Grocery Retail:** Retailers are exploring sustainability initiatives by collaborating with breweries to reduce food waste. - **Sustainable Food Production:** The shift towards minimizing waste is sparking innovation in how food byproducts are utilized in new products. ## Related on Trend Hunter - [Bread Surplus-Created Beers](https://www.trendhunter.com/trends/upcycling-food-trend.md) - [Sustainable Surplus Bread Beers](https://www.trendhunter.com/trends/toast-brewing-and-tiny-rebel.md) - [Upcycled Naan-Brewed Beers](https://www.trendhunter.com/trends/naan-laager.md) - [Upcycled Pasta Beers](https://www.trendhunter.com/trends/beyond-belief-brewing.md) - [Fruity Supermarket Beers](https://www.trendhunter.com/trends/seven-bro7hers.md) - [Upcycled Grain Naan Breads](https://www.trendhunter.com/trends/atorias-family-bakery-mini-upcycled-naan.md) - [Upcycled Beer-Made Vodkas](https://www.trendhunter.com/trends/bad-beer-vodka.md) - [Surplus Food Grocer Initiatives](https://www.trendhunter.com/trends/aldi-and-too-good-to-go.md) - [Summertime Scottish Beer Ranges](https://www.trendhunter.com/trends/summer-beer-range.md)