# Camouflaged Manvertising The Hooters Guatemala Campaign Disguised Happy Hour Promotions By Marissa Brassfield | Published 2010-11-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hooters-guatemala-campaign References: [theinspirationroom](http://theinspirationroom.com/daily/2010/hooters-camouflage-advertising/) & [hooters.gt](http://www.hooters.com.gt/) These ads from the Hooters Guatemala campaign promote the boobalicious chain's [happy hour](https://www.trendhunter.com/trends/back-rack-hack) through [camouflage](https://www.trendhunter.com/trends/undercover-cups). Each promotion takes the form of a tiny sticker amid images of tires and rims, fishing equipment and power tools. What better way to prevent a jealous girlfriend from catching her man eyeing up a Hooters girl? **Implications** - Also, the deals that Hooters Guatemala is offering is impressive -- you can get a [Wingday platter](https://www.trendhunter.com/trends/burger-kings-new-campaign) for 56 quetzals, 145 quetzals will score you a Training Combo, which comes with 6 training burgers, curly fries and a pitcher of beer. See more images from the Hooters Guatemala campaign above; you'll have to look closely to see the ad print, but it's worth the effort. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 48% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Camouflage Advertising:** Opportunity for brands to use camouflage techniques in advertising campaigns to attract attention and engage audiences. - **Disguised Promotions:** Brands can create disguised promotions to entice customers by hiding enticing offers within unrelated visuals. - **Interactive Advertising:** Interactive ads that require viewers to actively search for hidden messages can create a sense of engagement and intrigue. ### Who This Affects Most - **Restaurant Industry:** Restaurants can utilize camouflage advertising to create unique and attention-grabbing promotions for their happy hour specials. - **Food and Beverage Industry:** Brands in the food and beverage industry can experiment with disguised promotions to create buzz around their products and offers. - **Advertising and Marketing Industry:** The advertising and marketing industry can explore interactive advertising techniques to enhance consumer interaction with brands. ## Related on Trend Hunter - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Beer-Brand Holiday Campaigns](https://www.trendhunter.com/trends/garageflage-line.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Co-Branded Wingman-Themed Promotions](https://www.trendhunter.com/trends/wingman-wednesday.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Saucy High-Definition Screen Campaigns](https://www.trendhunter.com/trends/highdefinition-screen.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)