# Hooters Energy Drink "Make You Happy" By POPEYE | Published 2007-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hooters-energy-drink-make-you-happy References: [money.cnn](http://money.cnn.com/2007/02/15/news/companies/hooters_drink/index.htm?postversion=2007021515) & [hooters](http://www.hooters.com/) What do you know about [Hooters](https://www.trendhunter.com/trends/mango-habanero-wing) restaurant? For me the first thing I know about are the Hooters Girls with a little t-shirts. The second is their [wings and hot sauces](https://www.trendhunter.com/trends/5hour-energy-energizing-hot-sauce). Both it make me happy. Recently the Hooters said they have a new way to "make you happy." **Implications** - The vice president of marketing for Hooters Mike McNeil has announced the launch of a new Hooters product in the form of an energy drink. He claims, "when you think of Hooters you think of high energy," so what a better way to market the restaurant than with an energy drink? The drinks come in orange and sugar-free berry flavors and feature Hooter girl pictures on the cans. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Energy Drink Marketing:** Hooters' launch of an energy drink presents an opportunity for companies to explore unique and creative marketing strategies for energy drinks. - **Branding with Iconic Images:** The use of Hooters girl pictures on the energy drink cans suggests potential for other industries to leverage iconic images to establish strong brand recognition. - **Expanding Product Lines:** Hooters' expansion into the energy drink market highlights the potential for companies to diversify their product offerings and reach new customer segments. ### Who This Affects Most - **Food and Beverage:** The introduction of Hooters' energy drink opens up opportunities for product innovation and market expansion within the food and beverage industry. - **Hospitality:** The hospitality industry can leverage the use of branded energy drinks as a promotional tool and value-added offering for guests. - **Apparel Retail:** The incorporation of Hooters girl pictures on the energy drink cans presents opportunities for apparel retailers to collaborate with beverage brands and create limited-edition merchandise. ## Related on Trend Hunter - [Mango Habanero Wing Sauces](https://www.trendhunter.com/trends/mango-habanero-wing.md) - [Fruity QSR Energy Beverages](https://www.trendhunter.com/trends/the-human-bean-1.md) - [Energy-Boosting Tea-Based Refreshments](https://www.trendhunter.com/trends/hteao-refreshers.md) - [Co-Branded Wingman-Themed Promotions](https://www.trendhunter.com/trends/wingman-wednesday.md) - [Premium Punch-Packing Energy Drinks](https://www.trendhunter.com/trends/hog-bite-energy-drinks.md) - [Vibrant Functional Energy Drinks](https://www.trendhunter.com/trends/functional-energy-drinks.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/pia-colada-flavor.md) - [Caffeinated Alcoholic Coolers](https://www.trendhunter.com/trends/soopa-hooch.md) - [Frozen Restaurant-Inspired Appetizers](https://www.trendhunter.com/trends/hooters.md)